I’m excited—I’m writing a book. Please feel free to join my happy dance. I’ve been writing my book for several months now. Unfortunately, after a burst of energy over the (southern hemisphere summer), ennui sank its fangs into the jugular of my writer’s mojo, and I went back into a slough of inertia, if not outright despond. 

This whole pandemic thing and all the other unthinkable stuff that’s going on around us has challenged me big time. It’s like someone found Pandora’s Box intact, read the cautionary tale about what happens when you open it, but thought it would be a winning idea to open it anyway and see if it’s as bad as legend would have it. Just as an aside, Pandora’s box was, in fact, Pandora’s jar. There’s a long and boring story about Erasmus usign the wrong word when he translated the story from Greek to Latin…zzzzzz. Anyway, box or jar, it was left in Pandora’s care and curiosity drove her to open it. Epic fail! Imagine her face as she watched sickness, death and myriad other evils escape into the world. Even though she shut the box as quickly as she could — well, you would, wouldn’t you? — the only thing she shut back in was hope, surely the one thing humanity needed to survive the others? Eek! You’d have to think Pandora spent the rest of her life in therapy, coming to terms with her guilt.

Anyway, back to me. I don’t think I have felt so much lack of certainty before. Frankly, I’ve been confused in these oh-so-changing and identity-obsessed times. Every time I crank up my computer to start a post, I get bogged down in the deathly dichotomy of doctrinal duality (not to mention laboured alliteration). It’s not that I haven’t had ideas; it’s just that when I start to run with one of them, so many different pathways open up that I quite literally get overwhelmed and can’t decide which to follow. Like Robert Frost, I’d go for the one less travelled, but almost all of them qualify on that count these days. 

For someone who loves to comment, this uncharacteristic state of no comment—haven’t posted a blog at all this year and only a couple last year—is disturbing. There’s been such a one-dimensionality about life. The usual rites of passage have been cancelled or postponed, sometimes more than once. My choir is on it’s fourth attempt to sing the mighty Bach Mass in B Minor. Parties, weddings, funerals, festivals, concerts, celebrations with family and friends, travel and holidays. Many of the things that anchor our lives haven’t happened. Time seems to have folded into itself. Chronological memory has stalled—it’s hard to remember what happened and when it happened because the rhythm of our lives has been messed around so badly. 

However, I had a ‘Damascus moment’ a few weeks ago. I realise I’ve been in mental hibernation. We humans aren’t supposed to be able to hibernate, but I’m walking proof “the science” is wrong on this. Think about it. Hibernation is the thing that animals do to conserve energy so they can survive adverse weather conditions or lack of food. But isn’t hibernation just one great big sleep? Not at all. They’re not all a bunch of lazy fur balls—hibernation isn’t technically sleeping, and hibernating animals ‘wake up’ periodically. Hibernation’s more a state of torpor. The animal’s heartbeat and breathing slow, and their body temperature drops significantly. But they are still capable of some activity, including suckling cubs. Sounds scarily like my last two years, except for the cub suckling bit. Oh, and hibernating bears don’t eat, drink or exercise for around 100 days. I’ll leave you to figure out which of those abstentions apply to my hibernation experience. 

If animals can hibernate to survive stuff like adverse weather, why not me ? I’ve clearly been in a state of torpor avoiding all the crap unleashed by the idiot who re-opened Pandora’s box (or jar). I’ve been in my imaginary leaf and twig-lined den waiting for better times. What? I’ve woken up too soon? Well, even bears can only hibernate for so long. 

In any case, as there is SFA I can do about any of the stuff I’ve been hoping to outlast, I figured it was time to grab some of those lemons life has lobbed in my direction and make some lemonade. It’s time to zoom in on the certainties and consign confusion to outer darkness. So, I’m writing a book about branding for the founders of start-up and early-stage businesses. You may well think this is a giant leap from writing about random shit in this blog, but developing and managing brands is what I do for a living and, after a lot of years plus a fair few cracks at the entrepreneurial life to lace through it all, I have a lot of material. You might say my stash of lemons is a big one. Much tasty lemonade should result. 

OK, I’ll stop labouring the point and move on. But I am excited. It’s going well. Energy is high, optimism is loaded, and the world is again my oyster. Hibernation mode is most definitely deactivated.