Never Succumb to Beige & Other Tips for a Colourful Life

Not succumbing to beige is about being true to who you are and what you bring to the world.

In extended essays drawn from my own not uncolourful life, and traversing the joys of schadenfreude, strategic gift-buying, the value of teeth, and lessons to be learnt from the Rime of the Ancient Mariner, I explore ground rules and tactics for avoiding the beige.

Along the way, I share my experiences and philosophies, with references and deference to legends like George Eliot, Cleopatra, and Coco Chanel.

"This is one of those books where you tell yourself 'just one chapter', and find you've read three because the viewpoints expressed are so interesting, and you have to read on to find where they lead to."

John Lumsden

Brands with Moxie—Eight Steps to a Winning Brand

This is my professional book. i.e. What I do in my day job.

It's one of the resources on offer in my Brands with Moxie Academy, an online learning platform for people who want to gain more traction from and engagement with their brands.

Your brand (personal or business) is your springboard to success because strong brands simply outperform the others.

Following my eight-step process, you’ll capture the magic that makes your brand unique, competitive, valuable and enduring. Whatever your brand goals, you'll find ideas, tools, exercises, and examples to help you achieve them.

Content is drawn from my extensive first-hand experience in brand and business development. It includes examples, case studies, anecdotes, fresh thinking and ideas, and carefully tailored exercises to ensure you craft a captivating brand position, story, messaging, and visual identity.

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