When life gives you lemons, make lemonade?

I’ve recently heard at least three people trot out the old trope that when life gives you lemons, make lemonade. It’s such an easy-to-understand metaphor for staying optimistic in difficult times and turning the tables on what life deals to you. It’s the lemony version of playing the cards you’ve been dealt.

The expression first appeared in print in an obituary written and published in 1909 by the  American writer, publisher and artist Elbert Hubbard in the Literary Digest. In his opinion, “A genius is a man who takes the lemons that Fate hands him and starts a lemonade stand with them.”

It’s more often attributed to Mr Win-Friends-and-Influence-People, the king of self-improvement, Dale Carnegie. Carnegie used it in his 1948 book How to Stop Worrying and Start Living: “If you have a lemon, make a lemonade.”

However, others used it between the Hubbard and Carnegie instances. I particularly like this one in a poem published in a 1940 edition of The Optimist by Clarence Edwin Flynn:

Life handed him a lemon,
As Life sometimes will do.
His friends looked on in pity,
Assuming he was through.
They came upon him later,
Reclining in the shade
In calm contentment, drinking
A glass of lemonade.

I like lemons. What would lemon tea be without the lemon flavouring? There’s no obvious substitute. Mandarin tea, anyone? I don’t think so. Gin and Tonic—unthinkable without a zesty zing of a slice or two of lemon. Okay, some people prefer lime. But the purists still choose lemon—the cynic in me thinks this could be due to the price difference, but that could be … well … cynical. The adventurous might even go for a taste bomb by adding a slice of both. I salute their inventiveness. Worse than a lemonless G&T, imagine a gorgeous white fish fillet slathered in herbs, garlic and butter without the blissful finishing tartness of a twist of lemon.

The lemon dissing even carries over into song. Harry Belafonte, the singer and actor who popularised Calypso and fathered Halle Berry, released Lemon Tree in the fifties. Lemon tree very pretty, and the lemon flower is sweet, but the fruit of the poor lemon is impossible to eat.[1] Duuuuude—come on. We all know you don’t eat lemons like other fruit. They’re garnish. Ingredients. You’d have to be desperate to peel and chow down an entire lemon au natural like an orange. But … lemon meringue pie … lemon cake …. lemon souffle … lemon mouse. I love the flavour of lemon in pretty much any guise. Ironically, except for lemonade, which I can’t see the point of and wouldn’t give you beans for.

Anyway, there is a point to this meandering story. Like most people who have lived any length of time and taken the odd risk, life has lobbed a fair swag of lemons at me. But I’m not bitter, unlike those sour little yellow suckers. I tend to see my lemon mountain as an acknowledgement of an adventurous spirit prepared to try new stuff and push the envelope a bit. My adventures haven’t been at the extreme end of the spectrum. E.g., journeying to the centre of the earth-type adventures. I haven’t (yet) been embroiled in a space odyssey, even a minor one or been part of any pioneering expeditions to find world-changing places like the Northwest Passage. I haven’t even climbed any mountains of note. But I’ve most definitely taken the road less travelled at regular intervals.

Back in 2010, in addition to becoming co-owner of a creative agency, I was co-founder of a pioneering event app, and I could see the dramatic impact smartphones would have on our lives. The ramifications were mind-boggling and made me think long and hard about the future of branding and design. This resulted, in 2012, in a short business plan in infographic form—we are a design studio, after all—setting out a blueprint for a digital transformation of our business. Not exactly messianic. All creative sector businesses worth their salt could see the writing on the (digital) wall and the need for reinvention to stay relevant.

But my thinking was a little different. I didn’t just want to make lemonade, as in shifting from a print worldview to a digital one— we had to do that anyway. No, I wanted to do something entirely different. To shift the paradigm (as we were so fond of saying then). I understood that our value wasn’t so much in our team’s undoubted skills and expertise or our quality of work and service model. Print-led or digital, any pivoting in the business-as-usual sense would be about survival and continued competitiveness rather than systemic change.

Our primary value was (and still is) in the IP around our brand development process, which we have amassed over many years. You’ve heard about software as a service. My thinking—couldn’t we create a branding-as-a-service offer. I.e, take our IP online and enable people to learn the nuts and bolts of developing and managing a standout brand, drawing on our years of intel, insight and innovation?

It was a great idea, but in 2012, it would have required us to build a complex (aka hugely expensive) bespoke web portal. We didn’t have access to template-driven websites like this WordPress one I use, with all the widgets and plugins that enable almost any interaction with users at affordable prices. There are even subscription-based learning platforms that host video courses, learning resources and offer community building tools. Everything you could want at a tiny (miniscule) fraction of the cost of building from scratch. Better still, it’s on them to keep adding features and functionality and support the system. My 2012 aspirations were ahead of the curve—the idea wouldn’t have succeeded even if we’d had the funding to make it happen. But the times and tools they have achanged.

Catalysed by the latest tsunami of lemons delivered to small businesses like mine in the COVID aftermath, supported by the seismic shift to online everything, I am finally making it happen. I love working with ambitious early-stage businesses, but our conventional pricing structure makes that hard. My online learning platform will allow anyone to access high-calibre brand thinking without the fancy agency price tag. I published the programme’s flagship Brands with Moxie — Eight Steps to a Winning Brand late last year. This book sets out to help entrepreneurs, small business owners, and early career marketing and comms managers understand and leverage the full power of their brands. That used up quite a lot of lemons. I’m now converting the remainder of the lemon mountain into video training courses and other resources, and I’m poised to launch the first of these by the end of the year.

I’ve wanted to throw in the towel many times over the last few years. Go into hibernation mode as I talked about in a previous post. Admit defeat and walk away. Give up on years of business development and find something less challenging. But I decided to, as the saying goes, keep calm and carry on. Whether your bag is lemonade or lemon soufflé , with the right attitude, you’ll always be able to find something to do with the lemons life lobs at you. I’m not out of the woods yet. My new take on my business still has a long way to go to earn its and my keep, but I’m hopeful.

I feel proud of myself. Every time life has given me lemons, I’ve come back with a burst of extraordinary creativity, bringing a lot of personal growth. Everything is risky. There’s no such thing as a wrong decision. There’s just a different destination. I’m saying this as much to shore up my resolve as to convince anyone else. Bitterness is seductive. The drama of disappointment is too easy to get derailed by. Making disappointment a defining characteristic is diminishing and a massive turnoff to other people. Life increasingly becomes a dark place where ‘they’ are out to get you, and perspective disappears.

So, I say, whilst raising my G&T with its extravagant two slices, Slàinte Mhath—cheers—fellow adventurers. When life gives you lemons, don’t just make lemonade. Get creative. Make something new and exciting. Step away from your comfort zone. What’s the worst that can happen? You get more lemons and try a different recipe.


[1] YouTube failed me and I couldn’t find a recording, but here’s one of his most loved songs from that era Island in the Sun.

Brattish or demure—which tribe do you belong to?

A couple of days ago, I read about the trending makeover of the word demure on TikTok in an article How Demure Are You?[1]. TikTok is awash with advice about how to be demure. Before you get your feminist dander up, no one is urging a dash towards traditional womanly demureness. The repurposed demure is not about being reserved, modest or shy. It’s been hijacked to serve more modern mores.

The instigator of the new demure is TikTok creator Jools Lebron, who sets standards for seminal stuff like managing makeup and moustache sweat. The concept has been seized on and spread like wildfire. Lebron uses demure semi-ironically to encompass the ideas of respect and mindfulness. Well, who can argue with that? Not me—those are two qualities I wish were in greater supply, as a matter of course. So, sitting gracefully. Demure. Showing restraint in your coffee order. Light milk, not the full version. Yup, also demure. Demure dainty spritzes of perfume instead of the usual scent surplus that challenges the olfactory senses and triggers anyone with allergies. Demur clothes to show respect to others at work. Wow, maybe all those female lawyers flashing their cleavages in fantasy TV courtroom dramas could take a leaf out of this book?

I thought the word demure had long since been tossed on the bonfire of, if not the vanities, the behaviours no one (broad generalisation) seems to care much about. Instead, it’s heading towards the stratosphere in the influencerverse. It’s hilarious when you think it’s pretty much the antithesis of the “brat” thing inspired by Charli XCX’s recent album. Like demure, which is no longer about keeping your eyes modestly lowered, a brat is no longer a brat— a petulant, badly behaved child or someone acting like one. No, the new Charli XCX brat is a different beast altogether. This brat is super cool. Petulance has transformed into the more admirable audacity of non-conformity. Bad behaviour is now spirited youthful defiance and ‘out there’ or creative self-expression.

Whatever happened to the seductiveness of slow?

OK, so you probably realise I’m not a TikTokker. Reading is my primary source of what’s hot and what’s not, with an underpinning of docutainment from the streaming services. Even though I don’t spend time on TikTok, the impact of it is everywhere. As a reader of opinion, you can’t be entirely oblivious to some of its influencers’ influences as they whoosh past. It’s fascinating. It’s like the world exists in fast-forward—words and images flash in front of our consciousnesses in perpetual motion as each new thing grabs headspace and headlines. But you’d have to say all the brouhaha is entertaining. A bit of fun in our not-so-fun times. But, like Shakespeare’s Darling Buds of May[2], TikTok’s lease has all too short a date. Summer ends, and so do TikTok trends.

I’m taking a bit of licence here by bringing in Shakespeare in the context of TikTok, but his Sonnet 18—Shall I Compare Thee To A Summer’s Day?—is one of the most enduring and loved of all poems. The language is gorgeous, but the meaning is divine (see the poem below). Shakespeare’s theme is the opposite of our fast-forward and instantly forgettable ‘content-driven’ times. It is an exquisite word picture capturing the enduring power of love and poetry to immortalise and preserve. The Sonnet so elegantly puts across the author’s belief that the essence of a person, an idea, or a love can outlast death. These can be captured in words that long outlive the writer or the subject. The wonderfully comforting thought is that as long as we can see (read) and breathe, the subject will live on with each new reading.[3].

When I was the age of the current Brat Pack, I’d have been rampaging in brattish trappings with the best of them. An invitation to be demure, even in it’s made over sense? Not so much.

The whole “Brat Summer”[4] break out fun. Ditto, the reinvention of demure. I’m not saying they don’t matter—when I was the age of the current Brat Pack, I’d have been rampaging in brattish trappings with the best of them. An invitation to be demure, even in it’s made over sense? Not so much.

Whether your tribe is brat or demure, it’s okay to flirt with a new thing. But it all seems so fleeting and ephemeral, encouraging attention spans that might struggle to compete with the average goldfish. It were ever thus when it comes to shiny new things, but the speed at which the carousel is spinning is mind-boggling—an average TikTok post lasts less time than ice cream in the sun. Or, maybe I’m just demurring the reality of digital overwhelm when I say I prefer to keep company with concepts that eternal summer cannot fade.

Sonnet 18 — William Shakespeare

Shall I compare thee to a summer’s day?
Thou art more lovely and more temperate.
Rough winds do shake the darling buds of May,
And summer’s lease hath all too short a date.
Sometime too hot the eye of heaven shines,
And often is his gold complexion dimmed;
And every fair from fair sometime declines,
By chance, or nature’s changing course, untrimmed;
But thy eternal summer shall not fade,
Nor lose possession of that fair thou ow’st,
Nor shall death brag thou wand’rest in his shade,
When in eternal lines to Time thou grow’st.
    So long as men can breathe, or eyes can see,
    So long lives this, and this gives life to thee.

Charli XCX Brat

Jools Lebrun on TikTok


[1] Madison Malone Kircher, Callie Holtermann, Gina Cherelus, Melissa Guerrero and Anthony Rotunno in the New York Times. https://www.nytimes.com/2024/08/14/style/demure-tiktok-mindful-cutesy.html?searchResultPosition=1

[2] The timeless Sonnet 18 by William Shakespeare. Originally published with Shakespeare’s other sonnets in 1609.

[3] I enjoyed this commentary of the Sonnet by ThoughtCo.

[4] The other big trend du jour, inspired by Charli XCX’s recent album Brat.

Mutton dressed as lamb and other outdated taboos

I’ve always had at least one foot in the if you’ve got it, flaunt it camp. While I was flicking through the op-eds a couple of weekends ago, one of the headlines I hovered my mouse over was, Are You Ever Too Old for a Bikini?  The old mutton dressed as lamb thing in a more beguiling wrapper. In any case, that clever little clickbait title acted like catnip to … er … a cat, and I was hooked.

It turned out to be an advice column. The seeker of advice was worried about what to wear at her daughter’s beach wedding and whether a bikini would be appropriate. There would be a lot of conservative types attending and she didn’t want to be seen as a try-hard, attempting to look too young or an exhibitionist set on upstaging her daughter. While the main worry was about this specific occasion, it posed the broader question of whether there is an age beyond which one shouldn’t go all itsy bitsy teeny weeny[1] when on the beach, at the river or poolside.

My first thought was, are you fricking serious—this is something you need to ask? My second was, don’t you have anyone better to discuss this with??

I’m often surprised by the questions people send to newspaper advice columns. Perhaps, more accurately, I’m surprised by how many people lack self-confidence in the context of the question. But I’m amazed when it’s a question of what’s OK or not to wear—another headline that grabbed me a while ago was How Many Rings Are Too Many to Wear?  More disbelief on my part, I’m sorry to say.

But the people asking these questions in the public glare of a high-circulation newspaper or magazine are doing the rest of us a favour by bringing difficult topics into the open. Whether the question is to bikini up or not, or any other variant of Am I too old to wear…whatever…it is indeed a good question. It’s a question many of us ask as we stare in indecision at an item in our wardrobe while the mutton dressed as lamb monster lurks, rubbing its hands in glee, cackling at our dilemma. Gung Ho, though I am, I am certainly not immune to its judgements.

It’s all part of the invisibility trap: the pressure to act or dress your age and not break the myriad taboos laid down over generations.

So many conscious and unconscious biases are baked into our neural pathways from our earliest days about what’s acceptable in almost every facet of our lives. It’s particularly insidious when it comes to clothes. Running the gauntlet of dressing too young for our age is unthinkable. It would almost be preferable to die or become a hermit than to be considered mutton dressed as lamb. I’m shuddering as I write. But, like many buts, it’s a big one: We get so caught up in worrying about it that we don’t stop to worry about how effectively the wool (!) has been pulled over our eyes.

Although lamb and mutton can be male and female sheep, like many social mores concerning appearance and dress, this little mutton dressed as lamb canard is uniquely applied to women. But where did the lambasting expression come from? Sheep meat is defined in two ways; lamb is from animals up to twelve months old (young and tender before they’re weaned), whereas its mutton (mature and tougher) after that. The metaphor not only plays on this division in age and meat characteristics but also acknowledges the culinary procedure of ‘dressing’ something to cook, making it a conscious act. An attempt to gull others into thinking you’re younger than you are.

“Someone the other day asked the Prince of Wales at the Ancient Music whether he did not think some girl pretty. ‘Girl!’ answered he, ‘Girls are not to my taste. I don’t like lamb, but mutton dressed like lamb!’”.

Comment attributed to The Prince of Wales (later George V) by Mrs Frances Calvert, in her Social Gossip Journal compiled in 1811

The above quote is one of the first references, but there were earlier variations and other applications of the sheep (mutton/lamb) epithet, as I found in this fascinating book preface Mutton Dressed as Lamb? Fashioning Age in Georgian England by Amada Vicary. The author references period publications like the Gentleman’s Monthly Intelligencer, which noted in a 1737 article that a woman past her prime could be labelled an ‘old Ewe’. The Dictionary of the Vulgar Tongue (London, 1785) included entries ‘Laced Mutton’—slang for prostitute—and ‘Mutton Monger’—a man addicted to ‘wenching’.

According to the Fashion History Museum, until the early 19th century, there was no real distinction in how the different ages presented. “Children dressed like miniature adults, and with an average life expectancy in the 18th century of 43 years, old age was not something to worry about, but rather to hope for”. Towards the end of the Industrial Revolution in the first half of the nineteenth century, fashion designers started offering fitting (pun intended) styles for different age groups as people began to live longer through scientific and medicinal advances. Children got clothes that acknowledged their activities instead of making them so many Minie-Mes.[2] Younger women dressed in sportier and brighter-coloured costumes, while older women were trussed in subdued but highly elaborate colours and styles.

Formerly attributed to Nicolas de Largillière, Public domain, via Wikimedia Commons
Formerly attributed to Nicolas de Largillière, Public domain, via Wikimedia Commons

Soon, this separation became convention, and it wasn’t ‘done’ for younger women to dress too extravagantly or older women to dress too young. By the 1920s—the ‘flapper’ era—older women were still sporting the ‘buttoned up’ pre-war formal wear, while racy young women got adventurous. Hemlines shrank, whalebones were tossed away, and lower legs became daringly visible as they Charlestoned the nights away.

After WWII came Dior’s New Look, Courreges’ mini skirt, and many other couture innovations intended mainly for the young woman of the world.  Acknowledging the growing gulf between young and old fashion, Vogue created a column for older readers, ‘Mrs. Exeter, catering to “the woman of a certain age who chose colours to suit greying hair, and similarly suitable ‘styles’ for every social occasion — town or country.”

Then came the “youthquake” that was the Sixties, when the fashion world turned on its axis, and the generational divide became wider than ever. While some iconic designers, like Karl Lagerfeld, made clothes that “make older women feel sexy,” the new kids on the block designed for hipsters and made clothes unashamedly for teens and young adults. In this world mutton was even less welcome in lamb’s clothing than ever.

Coming back to the article. After reading it, I admired the woman for even contemplating wearing a bikini because swim or beach wear is where many lines are drawn in the sartorial sand. However well-toned and put together the age-kissed body is, displaying it in a bikini is quite brave and can be confrontational to others struggling with their self-images and fears. It’s one thing to bikini up in the seclusion of your garden or pool to catch some rays or enjoy a bit of water therapy, but should you flaunt it in public places?

My body’s not in bad shape for my age. I can’t kid myself that it’s in the same league as the movie stars of my vintage, but I’m proud of it, and I’m glad it’s all down to my efforts, not that of any cosmetic surgeon or treatment. While I recognise that my outer casing now is a well-lived life away from its younger versions, but I still have fun dressing it. Even the most phlegmatic amongst us don’t live in a vacuum where it’s possible to ignore the knowledge that youth and beauty still rule the roost (As I’ve written about in a previous post—I Feel Pretty). Or should that be pasture?

Bearing ageing arms in strapless tops is one path mature angels, like me, often fear to tread for example. But fashion has our backs on that one with so much choice of skimpy tops with mesh or diaphanous sleeves. There are some things I won’t wear—pelmet style short skirts have been out of the running for decades (other than for fancy dress parties—I work one recently to a Rocky Horror Picture Show fundraiser).

“I Feel Bad About My Neck!”

Nora Ephron onthe practive of ‘compensatory dressing’ by wearing turtlenecks, scarves and mandarin collars to hide one of the big flags of age, a crepey neck.

While it’s often difficult to come to terms with it, there is nothing unnatural or shameful about ageing skin and bodies. It just messes with our vanity and self-image. Our inner person is still young at heart and it’s hard to sync that with what we see in the mirror. There’s also the other aspect in that showing too much of it scares the crap out of younger people—OMG, am I going to be like that one day?

Faced with the bikini dilemma, this recidivist flaunter would probably dial it down if it were my niece or great-niece’s wedding. I can’t imagine anyone in my family opting for a beach wedding, but you never can tell. The last time I went anywhere near a beach, I coaxed myself into a somewhat skimpy one-piece cossie, but a bikini is probably beyond my comfort level. Why is this? What difference does a small additional bit of covering make? As we say in my brand world, “It’s all about perception.” Equally, as I’ve said before, if you have to get any part of your kit off, if you can’t tone it, tan it.

To bikini or not bikini is a choice. The length of your hemline is another choice. Whether you’re comfortable bearing your arms, keeping your hair long, or wearing tight jeans or figure-hugging ‘wiggle dresses’—all choices. I sincerely believe the choice simply depends on what you feel comfortable with. If you are hesitant about wearing something, don’t— there’s not much worse than suffering through an evening of wearer remorse. There will be something else that you can really rock.

I hate that we are so inhibited by so many unwritten and outdated conventions and proprieties—what’s ‘done’ and ‘not done’, The snobbery and judgementalism that pushes us into a doom loop of self-flagellation. Who can ever measure up? When I’m the ruler of the world, phrases like mutton dressed as lamb will be banished from the vocabulary in perpetuity, along with all those other ghastly limiting expressions that keep us chained up behind the bars of invisibility.


[1] The ‘Itsy Bitsy Teeny Weenie Bikini’ was immortalised in this truly awful song by Bryan Hyland of “Sealed with a Kiss” fame (a bit better, still cheesy) written by Vance and Pockriss whioch reached #1 on he Billboard Hot 100 chart, (#8 in the UK) and sold almost a million copies in the first two months of its release, when Hyland was only 16, and over two million copies in total.

[2] Mini-Me is a fictional character from the spoof Austin Powers film franchise, a miniature clone of the gloriously awful antagonist Dr. Evil.