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Fun with flatpack furniture
How hard can it be? Seriously. Putting together a bunch of pieces to make an item of furniture? Child’s play, you might think. I certainly did, as I pressed Buy on a stylish mini-drawer set from IKEA, which looked perfect for my new home office. I live in an apartment, so space is always a consideration, and this baby offered bountiful bang for my buck in its miniature Scandi magnificence.
Flatpacks, AKA knock-down furniture or ready-to-assemble furniture, are very popular. The concept is seductive—go to the online or physical store, buy the item, haul it home or get it delivered, and, after a bit of assembly time, voila, you have the perfect artefact for your home or garden or whatever. Right? Sort of.
But what a great wheeze flatpacks are…for their makers. Imagine the eureka moment when some eager beaver middle manager thought of an innovative way to make truckloads more money. Picture being a fly on the wall as said manager makes a presentation to their senior team, which might have gone something like this:
“I’ve been thinking outside the box to bring a major paradigm shift—or is it a pivot?— to the table here for your consideration. Thank you for the opportunity to run this game-changing idea up the flagpole. The central theme of the premise going forward is to let the customers assemble products themselves. Think what that will save us,” he/she/they enthuse as they rip through a PowerPoint full of quadrant graphs, up arrows next to dollar icons, etc.
“We get them excited about affordability, convenience and the whole DIY bandwagon that’s kicking off—they’ll love it and won’t notice we’re selling them a pup. Next steps? Whiteboard a go-to-market strategy, take a deep dive, unpack the possibilities, and shift the dial. I’ll reach out in a couple of weeks to touch base and see if it’s in your wheelhouse.”
In addition to being a walking cliché, our manager was clearly the identical twin of the towering genius who believed self-checkouts were a giant leap forward for civilisation.
But love them we did—flatpacks that is, not the suits responsible for them. IKEA, the spiritual home of the flatpack, was founded as a mail-order retailer in 1943 by Swedish entrepreneur Ingvar Kamprad. By the early 2000s, IDEA was the world’s largest furniture seller, with three hundred-plus stores and infinite online buying options.
Anyway, in the same way, time heals all wounds—or wounds all heels, if you prefer—it also cauterises past flatpack traumas. I’m not a flatpack virgin—I’ve given a few of them a go since the London IKEA opened to much excitement in 1987. It’s brutal—every time. But if you leave it long enough between purchases, the scars fade, and you forget how awful it was. Your inner recovery mechanisms dampen any trigger warnings, and before you can say, “Flatpacks suck”, you’re back in that magical thinking place where hope triumphs over experience. In my experience, hope has always been the loser.
Returning to last Friday. My new flatpack duly arrives at my business and, with it, my first challenge. It’s heavy. When I bought it, I thought it was made of lightweight wood or MDF or something. Oops. It’s metal. The box itself is pretty small, but I can barely lift it. How to get it to my car and home without breaking myself? My business partner gallantly lends me his fold-up trolley, and, home from work, I’m feeling optimistic and light-hearted as I start unpacking. Until I look at the instructions when buyer remorse kicks in big time. There are 20 different steps involved. Surely, that’s overkill for a box with six dinky drawers. Realising this might be more than a two-minute job, I put it off until Sunday as I have more fun things to do on Saturday.
The next day dawns bright and sunny, but I’m a bit groggy, having got home at 3am and woken up at my usual first sparrows ludicrously early timeslot. Despite the lack of sleep, I know it’s now or never—if I don’t tackle the beast immediately, it will stay in its box for all eternity. It’s summer and already about 30 degrees. By the time I’ve got to Step 12, I’m sweating like a dyslexic on a spelling bee as I realise I’ve made all six drawers with the runners on the inside. Unlike Intel, which is a good thing to find within your computer, for drawers, the big virtue is runners on the outside. OMG, kill me now. I unravel all six drawers, mashing my fingers with the out-of-control screwdriver and swearing like a trooper. You get the picture, I’m sure.
It took me three hours. THREE HOURS! The miserable hours. But I have to say, broken nails and bruised hands and all, I am very pleased with myself and my wee drawer set. Here are some handy tips to consider as your mouse hovers over the BUY button:
- Understanding flatpack instructions is a near impossibility. Sometimes, you have to discern a build path from screeds of written instructions, typically in a font size requiring more magnification than the Hubble Telescope achieves. The IKEA people had helpfully reduced the one in question to mostly large pictures. Despite this, at most stages, I was still none-the-wiser and resorted to trial and error…which rewarded me with …mostly error.
- Putting the wrong pieces together or the right pieces the wrong way around is a certainty, and hours disappear like clouds driven by a gale-force wind as you undo it all and start again.
- It’s easy to miss something in any given step. I’m unsure that the back of my drawer set is securely attached. But it’s the back, so who cares? Twenty-four hours later, it hasn’t fallen off. I’ll take the win.
- Think of a number, double it, then treble it, and you might end up with an approximation of the number of hours you need to allocate to this rewarding endeavour.
- If you are a quitter, don’t bother. You need a backbone of Titanium— wait, make that Tungsten—and the determination of a terrier up a drainpipe after a rat to put this sucker together.
- If you have high blood pressure or a heart condition, don’t bother.
- On no account, try it alone. Even if the other person is as bewildered by the entire thing as you are, you need—nay must have—moral support, or you’ll risk insanity.
- Flatpacks are a new level of pain, even if you’re a legend at DIY. I’ve done a fair amount of DIY in my time—hanging shelves, painting rooms, etc.—with reasonable results. Well, apart from that one time when I nearly electrocuted myself trying to wire up a small chandelier. Even this shocking experience had nothing on yesterday’s ordeal.
- If you thought you were a ‘potty mouth’ before you started, you’ll discover profanities you didn’t know you knew before you finish.
- The opportunity loss is immense—so many other things you could be doing instead of breaking your hands and mental equilibrium, grovelling about on the floor, perspiring and cursing the gods of convenience as your body curses your choice.
While researching for this post, I came across the previously unknown concept of flatpack assembly services. I felt immensely vindicated because if there are flatpack alchemists who can come to your rescue and transmute the base parts to furniture gold, that means flatpacks are impossible to put together—it’s not just me. How I wish I’d known. But OMG, the irony of paying someone to do what the manufacturers have offloaded—you pay less for the convenience of buying it in bits only to pay someone to put the bits together. Is the affordability thing, therefore, a delusion? Have we been suckered?
Unless you are a DIY Wizard or professional carpenter (why would you need a flatpack item in the first place), my best advice is to buy the made-up version, get help from someone who knows what they are doing or even bring in a paid professional, however much it hurts to do so. In my case, note to self: never buy another flatpack.
Serendipity rewards the prepared
When’s the last time you thought I just had one of the best days of my life? It’s easy when we look back to overload the scales with the things we’re not proud of or might do differently. Things that have caused us distress, harm or sorrow. Missed opportunities. Resolutions that didn’t make it to the end of January. The self-pitying seduction of the might-have-been is powerful.
Everyone around me was weary in the run-up to the holidays this year. Not unhappy, just a bit over it. By it, I mean 2023. There seemed to be a sort of collective consciousness willing the year away—a profound desire to close the door behind us on a confused, conflicted and curiously flat year and move on to the undoubted sunlit uplands[1] of 2024.
Human psychology is an interesting beast. Nothing changes with a new year. The seasons come and go; time moves inexorably on. A year is simply a construct designed to enable us to plan, record and be productive. There’s no alchemy about it. But the transition from one to the next has a symbolic importance that’s hard to ignore. It offers a valuable ‘moment’ for reflection and re-calibration. A holiday-induced pause (for those lucky enough to have them) to take stock and re-set, sometimes even take the extreme option of reverting to factory settings.
Ringing in the new with a resolution or two is as engrained in humans as chewing slippers is in puppies. The Babylonians were the first people recorded as celebrating each new year through a twelve-day festival, Akitu, marking the start of the spring planting season. Akitu included making resolutions to their gods, like loyalty to the king, paying debts and giving stuff they’d borrowed back to their rightful owners. You’d have to think they might also have included the usual suspects. Stop killing so many ‘fatted calves’ so they could shed a few sheckles (Babylonian kilos). Spend more quality time with the family. Read a few of those papyrus scrolls gathering dust in the study. Re-gild and polish the chariot and get back into the racing circuit.
New Year’s resolutions have been around since Adam was a boy. While they undoubtedly are an excellent option for some, I don’t go big on them because I’m a planner and a natural goal-setter. I enjoy the reflective time over the holidays, the headspace to go deep. I also like the feeling of optimism that is triggered by a New Year, which reinforces my commitment to pushing further.
But whether you’re a resolver or not, planning and resolutions only take you so far. Sticking rigidly to the programme shuts down the random twists and turns that become our tales of the unexpected. Those thrilling, surprising convergences when a heap of seemingly unrelated stuff coalesces as if by magic and makes something incredible happen. The times when you are looking for one thing and find something else entirely along the way. Being open to the unexpected.
At the end of October, I published a professional book—Brands with Moxie: Eight Steps to A Winning Brand. I was beyond delighted as this was the culmination of two years of commitment and hard work, which, at times, felt like a black hole sucking every fibre of my being into its relentless vacuum. It certainly hoovered up all my spare time. But it finally got done, and when the first copies arrived, I felt as proud as any new parent of my creation. I then, not unpredictably, got sick—or maybe I was just exhausted—and had some enforced time to ponder life’s big questions. This episode of navel-gazing confirmed what I’d always known. I want to write. More than anything. It’s my thing. I have a lot to say. I like entertaining people. I’m an essayist at heart. But the bonus was that I realised I had most of the content for another book comprising a non-fiction collection of opinion pieces in the style of and named after this blog—Never Succumb to Beige and Other Rules for a Colourful Life. It’s opinion meets autobiography meets history in a tongue-and-cheek way. It draws heavily on my not-uncolourful life experiences. I then worked like a demented being to finish it before the end of the year.
This somewhat accidental book triggered a sequence of serendipity that makes me smile as I write. Serendipity is, of course, the beneficial occurrences and developments that happen by chance. Or, as American crime writer Lawrence Block said, “Serendipity is when you look for something, find something else, and realise that what you’ve found is more suited to your needs than what you thought you were looking for”.
I decided early on to go the ‘indie publisher’ route and quickly realised success with the brand book would need coalitions of the able and willing. In this mindset, I amazingly unearthed a printer I didn’t know about in my own backyard with a business division supporting indies like me. I set up a meeting to discuss my brand book, but decided to also show the person I met my Beige manuscript. Her response blew me away—she loved it and thought it had broad appeal. She was also a fountain of knowledge about book publishing. From this one contact, others have flowed. I now have an editor and a top publicist who has agreed to work with me towards an April/May launch. I’ve also found new, like-minded people prepared to swop insights and discoveries. The happy dance goes on and on.
Although this happened quickly, it’s not as accidental as it seems. I have been writing for years, but not in a particularly joined-up way. I’ve ghosted a book on sales success, co-written a column—Sects in the City—reviewing business networking events and how to get the most out of them and clocked up several other decent notches on my writer’s headboard. But I’ve always seen writing as a ‘side hustle’. While I don’t intend to give up my day job any time soon, I’ve now got a way to elevate writing and content production to a central role in my business practice, and I have at least two other books ready to roll after Beige.
I’ve wished on many stars over the years but often struggled with the self-belief to reach up and grab one. Serendipity walks hand in hand with risk and trust. Without taking risks, you won’t grow; you don’t take risks without trust. Without either, the beautiful possibilities of the unimaginable remain in the wings, and you risk missing out on all sorts of good things. When I look back, the highlights are often the unplanned events and people that seem to have landed in my path out of the blue. Luck, you might say. Maybe. But serendipity has also been described as intention unmasked. I like that concept. This most recent demonstration of serendipity in my life is a long-standing intention finally unmasked.
It’s also said that serendipity rewards the prepared. A bit like fortune favouring the bold. Fate is more likely to step in when you’ve already put yourself in its path. I was prepared for my brand book to be the change I wanted to see, and it’s doing everything I envisaged, particularly as the foundation for a new direction for my business. I was rewarded with so very much more.
So, I’m excited about what the New Year will bring. I’m moving forward with optimism and confidence in my plans. But I hope there will also be serendipitous twists and turns I haven’t planned for. Like the late Pulitzer Prize-winning poet Mary Oliver, I’m keeping some room in my heart for the unimaginable.
Best wishes for a 2024 journey that includes surprise, serendipity and adventure.
[1] Winston Churchill used the phrase “sunlit uplands” in his “their finest hour” speech delivered in the House of Commons on 18 June 1940, a month after he took over as Prime Minister leading an all-party coalition sketching a picture of an idealised or longed-for future time of happiness, prosperity, good fortune, etc.
Homemade with love and butter
I had a little cry this morning. I was using a mixing spoon my mother gave me a few years ago to make scrambled eggs. It’s got a wooden handle and a blue rubber bowl that says “Homemade with love and butter”. At the time she gave it to me, I could only ask, “What was she thinking?” It felt like a sort of token “that’ll do” choice, and I figured she must have been light on imagination, drunk or high on something when she bought it as it seemed so out of character.
Thinking about it, that’s not strictly true — she was occasionally seduced by a frill or two, took the occasional little step away from the righteous path of good taste into the barbarism of floral, even frilly. I don’t recall her succumbing to motto-infested items before, but I guess there’s always a first time.
Mostly, though, she was a flag bearer for understatement and conventional good taste. Hyperbole wasn’t something she suffered from, and superlatives weren’t in her standard lexicon. You had to dig deep to understand that describing something as “good” meant she absolutely loved it. That could be frustrating on occasion until you remembered her generation’s stiff-upper-lip approach to life.
Now, I look at the spoon and see a cherished memento given with love, if not butter. Actually, I also see a very good mixing spoon, which I use all the time, even though I snobbily dislike stuff with naff mottos. I nearly threw it away because it was far from what I would have bought myself. I’m so glad I didn’t.
I look around my apartment and see other gifts received over the years imbued with memories and love. I associated them more with my mother than my father because she bought them. Unfair, I know, but them’s the breaks. Staring tearily into space, remembering my mother this morning, I thought again how lucky I am to have had parents who always gave generously and with love, even when times were hard for them, which they were for many years.
My mother died a few months ago, and I miss her profoundly every day. I miss her particularly, knowing Christmas is just around the corner and, for the first time, she won’t be there. But I feel her with me when I use my naff spoon, and its naffness makes me smile … when it’s not making me cry.
Mum loved Christmas. She spent her last one in hospital. We did our best to bring the season to her with mini lights, some decorations and presents … of course. This year, our little family will be dispersed for the first time in years, but some good friends and a much-loved niece will be joining this orphan for dinner, and the season will be jolly, reflective, happy and sad. As it should be. I will raise a glass to my beloved mother, knowing she will be there in spirit and enjoying the moment wherever she is.
As Christina Rosetti said in her 1885 poem, set by many composers to music as a carol over the years, “Love came down at Christmas.” I know it will come down again this year.
So, you want to write a professional book?
Every seasoned professional should have their book, right? I read that in Forbes Magazine article back in the mists of 2016. For a moment, I was tempted to give it a go, but it wasn’t the right moment, and I wasn’t very filled with get-up, let alone go at the time, so I filed the idea in my rainy-day basket and got on with my life.
Fast forward to a couple of years ago. My get-up gene was flexing its muscles, and I was ready to have a go at something new. I have always loved writing — I’m an essayist at heart — this blog has provided the perfect vehicle for a bit of wry self-expression. I’ve written a swag of other stuff over the years, some of which has been published, some not. I had one of those ‘aha moments’ in this go-getting Renaissance.If life gives you lemons, make lemonade,I thought, closely followed by I’m a writer and know a thing or two about branding, why don’t I write a book about brand development?
By way of background, as co-owner of boutique creative agency for nearly 15 years, I’ve worked with people and organisations of every type — start-ups, small businesses, corporates, leading charities, local and national government entities, and social enterprises — to help them create and manage standout, impactful brands.
I’ve also been on the other side of the equation. At the start of my career, I worked for two dynamic start-ups that became global brands. Their trajectory instilled a deep understanding of the role of a strong brand as a springboard to success. I’ve experienced first-hand the competitive advantage standout brands bring and the value at each stage, from business planning and development, capital raising and growth, to exit.
Combining this with my writing and comms skills, I figured I had the chops to give it a go. These combined lemons would surely make a lot of lemonade. My vision was to take what I know and create a practical, hands-on resource to help people shape their brand thinking and maximise their brand’s value.
I tried the book idea out on a few clever people, including my business partner and a trusted adviser. Not only did they encourage this rush of blood to the head, but Paul (adviser) with a love of brands and a lot of experience in developing them, offered to help review and shape the content. I also identified and tested the concept with target audiences, who seemed to think this could fill a gap in the market. Game on! In a tsunami of creative energy and determination, supported by a how-hard-can-this-be approach, I started scoping the structure of this new creation.
Seriously, you start with a proven brand development process that’s worked for people and organisations of all sorts and you re-tread that into book format. A walk in the park you’d think. Think again. In some ways it was easy because I already had a structure for the book from the steps in our process. I’ve done loads of brand workshops in my time and a lot of reading around the subject so I wasn’t starting from ground zero. Despite my initial confidence and my starting knowledge base, it was remarkably difficult to take that and make it into a book. In my agency’s branding work, we do all the heavy lifting, whereas the book had the different focus of supporting people to do it themselves.
Although I thought I had a lot of content, when it came down to it, there wasn’t much. At least not much that was usable — I couldn’t ethically include client case studies, so I had to find relevant examples that fit the narrative through the book. Luckily, I was able to draw on my experiences with branding the start-ups I’ve co-founded as examples and my varied career has kicked up a wealth of anecdotes and insights. Creating meaningful exercises that would push people’s thinking was a whole new world of pain, although once I got into my stride, I enjoyed compiling them.
Even for someone who enjoys writing, this was a beast. I struggled big time with the opening and rewrote that entirely many times. Paul was a rock throughout, reviewing each chapter as we went along — his feedback was on the money every time and kept me putting one word in front of another. I had some other very useful feedback from a couple of other people who offered to be ‘tame readers’.
Two years on, what can I say? It was hard. There were days when I viscerally understood the old maxim: the only way out is through. I bled time. Thinking about it, sometimes I just bled. I stalled a couple of times when I realised the latest rewrite didn’t cut it. But I come from a long line of brace-up and get on with it types, so I braced-up, got on with it, and the result is Brands with Moxie: Eight Steps to a Winning Brand. I was and still am thrilled to have finished the writing — it was one of the biggest challenges of my life, but in terms of my own standards, I nailed it.
Writing it, of course, wasn’t the end of the story. It needed to be professionally proof read, designed and laid out. How convenient to have a creative team in my orbit! Even so, we had to find a creative direction for the design and overall look and feel of the book. Ultimately we went with a complex option which included a hand-painted illustration style. Nothing like making a rod for your own creative back.
Then there were other BIG decisions to be made. The first — and it was a doozie — was whether to go it alone or try and find a publisher. I did a lot of research into the pros and cons of each. Getting a name publisher to take you on has its appeal in terms of third-party endorsement and overall credibility. Publishers take many practical issues away but also take away a fair amount of control and earning potential. Many publishers also expect the authors they take on to have an ‘author platform’ — i.e. a ready-made, online following to boost the marketing.
These days, ‘Going Indie’ doesn’t have the stigma it used to — many leading authors self-publish, and no one is shrieking ‘vanity’ at them. Self-publishing on Amazon and or the other platforms is seductive. You’re instantly in the publishing business once you’ve got a complete manuscript in the proper format. The downside is that all the promotion and marketing is on you. Theoretically, you do better financially from any sales, but it’s not a level playing field.
Ultimately, what tipped me into the Indie camp was time. I don’t have much of it at this stage in my career, and waiting a further, possibly three years or more, after the two I’ve already sunk into writing and production, just seemed ludicrous in these days of convenience and instant everything—that’s if you even get accepted at all. It seems so random and a game with rules known only to insiders. So, Indie it was.
That decision made, I had to consider which platform to go with. I decided to launch on Amazon’s Kindle Direct Publishing, which is still the biggest and then add others once I’d got the hang of it. Next, what format was going to work best? Kindle only? Kindle and paperback? Hardback as well? Coming out of a creative studio, the book needed to be visually exciting, so a paperback version was a ‘must have’. I also opted for a simpler Kindle version. It’s ended up at 280-pages, so I ruled out a hardback version as it would have been too big and too expensive. Kindle and paperback are quite different propositions, which meant creating the book in two formats because the designerly paperback wouldn’t work in the Kindle world of ePub and the need to be responsive to different reading devices — each one needed discrete sets of skills to produce.
Then how would I sell it? Another curve ball and another war chest to find. I got help and took on experts to set up the launch campaign on Google and social media because these aren’t my bag.
Even with help, a lot of the publicity and promotional activities are on me. Shameless self-promotion doesn’t come naturally to everyone. I’m no exception. The brace-up conditioning I mentioned earlier walked hand in hand with the self-deprecating British thing. But for the Indie Publisher, it’s just part of the deal and I accepted that I would have to move out of my comfort zone and into this competitive arena to succeed. It’s also another time sink hole.
What else? Well, for anyone who believes they have a book in them, here are my outtakes.
1. If you know your stuff, you can write a book. Even if you don’t think you have anything special to say, you likely know more than you think, and your thinking and insights are different to anyone else’s.
2. Although challenging, writing a book is a great way of reinforcing what you know and building confidence and self-belief. If you’ve ever suffered from Imposter Syndrome — I certainly have on occasion — it’s a great antidote.
3. The first draft of anything is generally sh1t … so are the next xxxx … but digging deep gets results, and the satisfaction from finally landing it is immense.
4. The ability to ‘slash and burn’ will become a top skill worthy of inclusion in your CV.
5. However long you estimate it will take, quadruple it, then quadruple it again and don’t expect to have a life as your new obsession takes it over.
6. It’s like living through a lengthy illness — you don’t realise how sick you are until you’re not, and it’s done.
7. Procrastination doesn’t qualify as writer’s block. I dedicated a two-hour block early each morning and great chunks of my weekends to keeping my book moving. That worked for me because I’ve long been an early bird, and I could get stuck in before my colleagues arrived, and the business day took over my headspace. It really is a question of JFDI, baby!
8. Loading a fancy paperback book into the Kindle Direct Publishing portal might make you lose the will to live. We’re experts at producing high-quality print publications, and it took us about six stressful attempts over a week to crack it.
9. You need a great team around you and understanding friends and relation. Without expert help it would be a la big mountain to climb and I am eternally in debt to my team of understanding cheer leaders who offered unconditional support no matter what.
10. When your new ‘baby’ is finally born — the Amazon stork delivered mine yesterday — all the stresses and sacrifice melt in a surge of love and awe at the achievement. My colleague Katie Williams , who created the gorgeous design, and I were the proudest parents on the block, I can tell you.
Seriously, it was an amazing voyage of discovery, growth, and affirmation and I’m so glad I stuck with it. It’s opened fresh thinking and reinforced the best of the old. If that weren’t enough, according to the Forbes article I referenced at the beginning, having a book makes you more cool at cocktail parties. That, of course, makes all the difference.
A Halloween Dinner to Dye For
A chilling scream rang out. The guests, already spooked after the reading, looked at each other horrified in the darkened room, lit only by a Hellish red glow as a fiendish fog crept slowly along the hall.
I have always loved the concept of Halloween. I love it almost as much as I despise what it’s become, so I sort of span both sides of the argument. I think devoting all of October to peddling tacky Halloween merch is an obscenity. I see today that even Google has succumbed with little animated ghosts floating up my screen when I hit the search bar. Very cute.
And the shops? Maybe if the Rider of the Apocalypse could do a circuit of each high street, it might cool the shopping frenzy. Then again, it might fuel it further, as people would think the Riders just another prop instead of the ultimate omen of death and destruction.
A visiting alien might be forgiven for thinking that Halloween is a craft way for retailers to fleece the gullible public. Tacky or fun, to me, it opens boundless imaginative creativity. I find the concept of ghoulies and ghosties and things that go bump in the night horrifyingly mesmeric.
Halloween (Hallowe’en) or All Hallows Eve was initially celebrated on the Eve of the Western Christian feast of All Saints’ Day. It began with the observance of All Hallowtide, the time in the Church year dedicated to remembering the dead, including saints, martyrs, and all the faithful departed. It’s still an important occasion for the Christian Church.
It’s not hard to make the leap from a night remembering the dead to ‘guising’, which is how we celebrated Halloween in Scotland, where I grew up. Guising is dressing up as magical or frightening creatures or characters from a story, waiting till dark and lighting up your pumpkin lantern, and hitting the trail of neighbouring houses to fill your bag with sweets or money as a reward for the dress-ups. Thinking about it, we didn’t have pumpkin lanterns; we had to make do with turnips, but they were just as convincingly scary.
We didn’t know about ‘trick or treating’, and there was no Halloween merch to be had, so we made, or rather my mother made, costumes for my sister and me. We were lucky because Mum was a fantastic dressmaker and created some stand-out costumes. One year, I was radiant as Marie-Antoinette, dressed as a shepherdess complete with powdered wig and crook. My mother wasn’t sufficiently gruesome to provide a bleeding, detached head, but I’m sure people got the idea. We revelled (literally) in the whole thing.
Lit by our creepy turnip lantern, all costumed up, we’d creep out into the pitch-black Highland night on our way to what adventure and riches—or at least a handful of Quality Street chocolates—scaring ourselves witless by telling ghost stories between house visits.
Where we got from there to today’s almighty homage to the God of Landfill, only perhaps only their nemesis in the fiery realm can say. In any case, it got me thinking about memorable Halloween’s past. One stood out from my London days when I was a rebounding divorcee in my early thirties enjoying the party scene. I decided to host an intimate Halloween dinner party for eight. I then got into it with the gusto of Mephistopheles in search of souls to barter. I figured I’d share my blueprint.
While it was a small gathering, I saw a total immersion experience from the initial invite to the menu to what they saw when they came through my front door to an after-dinner spooky story session. With help from my designer sister, a sufficiently macabre invite materialised—people were invited to A Dinner to Dye For—in a demoniac script in dripping blood. I offered a prize for the best costume to get people focused.
Creating a menu that rose diabolically to the occasion was fun. I decided on three courses, but they all needed to be reasonably simple and preferably dishes I could prepare in advance as I had a lot of other alchemy to work on the night. But they also needed to have creep quotient. Here’s where I landed:
Starter: Devils on Horseback (what else?)
Main: Bat out of Hell Pie
Dessert: Mordor Mess
To add hellaciousness to the Devils on Horseback—baked prunes or dates wrapped in bacon— they sat on an inferno of chopped red chillies. As an aside, the first mention of the dish was in an American magazine, The Country Gentleman, in 1885. They were called devils because they were served devilishly hot.
Bat out of Hell Pie gave meaning to the invite as it literally was to dye for. I turned the potato topping fiery red with cochineal and picked out a bat on top using sliced black olives. Adding cayenne pepper brought additional fire and brimstone to the dish, achieving the desired hot as Hades temperature.
I based the Mordor Mess on the better-known Eaton one. More cochineal here, turning the cream as black as the vacuum in the Nazgûl king’s eyes (or as close as I could get). The accompanying summer fruits (frozen given the time of year) needed no help, and I used edible food paint to transform the (bought) meringues from cream to flame red and orange.
The whole ungodly shebang could be prepared and assembled in advance. The mess was cold, and the first two courses were ready to be reheated in the oven. So far, so good.
Next, for spooktacular staging. I was living in a beautiful Victorian ground-floor flat at the time. The main rooms led off the front section of the hallway, which had a slight dog-leg and two steps down to the dining room and galley kitchen to its rear. It was a perfect setting for an amateur to ‘stage’ because guests could see the dining room from the front door.
Mood music as people arrived— there was no choice here. It had to be Saint Saen’s spectacular, Dans Macabre, on a taped loop (no smart devices in those days as it’s only about seven minutes in length. My ghostly, ghoulish, and horrific props included the usual suspects—red light bulbs in every light fitting, a massive sprayed-on cobweb with a beastly black spider at the centre covering the dining room door frame.
The piece de resistance was intended to be deploying dry ice (solid carbon dioxide)—the stuff used in theatres to create an effect of low-lying fog- and I imagined fogging up my hallway to add to the sinister impression. Epic fail! With no Internet or time for research, I had no earthly idea how to use the damned stuff, no one to ask. I bought it from some medical supplies shop, and they weren’t exactly up on the theatrical potential of their product. Of course, professionals use a machine. All I knew was that you added water to achieve the fog but couldn’t figure out how to disperse it. I tried using a blow heater, but that only made the fog rise and ruined the vibe.
Running out of time, I gave up on that idea and just put blocks of the dry ice and quickly improvised ‘cauldrons’ …double, double toil and trouble…on a plinth at the dog leg in the hallway and on the mantelpiece in the dining room. The one in the dining room had evil-looking snakes spilling over the sides. When I added water, the fog rolled out over the edges of the ice bucket and cascaded to the floor. It looked incredible, but you had to keep adding water to maintain the effect. My guests were happy to oblige with this because it was so cool.
At one point, some of the ice landed in the kitchen sink, and someone had the wit to make a tray of faux-foaming cocktails at one point. Throughout the evening, finding innovative ways of using the ice became something of a competition. It was wicked fun! Of course, there was a pumpkin lantern as the table centrepiece—a pity it didn’t occurred to us to insert a block of dry ice
Everyone’s got a ghost story, right? So, the main after-dinner event was to get the guests to share theirs and di, they are ever. We heard about close encounters of the spectral kind, apparitions, photos that captured mysterious figures and other tales of the scarily unexpected.
The final part of the entertainment leading up to the Witching Hour was reading The Horla, French writer Guy de Maupassant’s 1987 very dark story about a supernatural presence that torments the protagonist. In the form of a journal, the narrator, an upper-class, unmarried bourgeois man, conveys his troubled thoughts and feelings of anguish. This anguish occurs for four days after he sees a “superb three-mast” Brazilian ship and impulsively waves to it, unconsciously inviting the supernatural being aboard the boat to haunt his home. It gets creepier and creepier, but I won’t do a spoiler alert and just leave the rest to your imagination.[1]
I split the journal entries between the guests so everyone read parts in rotation. I’d timed it so that the telling would end just before midnight. Almost as soon as we’d finished, a piercing scream rang out, which tailed off into a ghostly wail. My guest nearly jumped out of their seats. I’d taped the scream at the end of a cassette and set it to play before we started the read. It was the perfect end to the dinner, although we went on for some time after that.
The final thing was a secret ballot for best costume; my friend B won it. B’s costume was a masterpiece of macabre. He transformed himself into Charon the Ferryman, who, in Greek mythology, carried the souls of the dead across the rivers Styx and Acheron to the underworld, which separated the world of the living and dead. He had whited out his face and used black and grey makeup to transform his eyes into shadows. A long black hooded robe and lantern on a pole completed the terrifyingly Hadean ensemble.
It truly was a Halloween dinner to dye for. It was so much fun…apart from having to find a way to remove splatters of Mordor Mess from my dining room curtains the next day. How in Hell did that happen?
Sadly we forgot to take photos, so any thanks to the following for the inspiring images:
- Lovely Greens showing how to make incredible turnip lanterns—www. lovely greens.com
- HGTV for an incredible and sometimes improbably number of ways to use dry ice—www.hgtv.com/lifestyle/holidays/halloween-magic-make-a-wicked-wine-cauldron
Bouncing is what Tiggers do best
I haven’t posted a blog for a year. It’s not that I lack ideas, but when I get into any of them, I find myself curiously bewildered about what I want to say in this polarising world where every precious word can be someone’s micro-aggression, trigger, or unsafety.
I don’t have a global following, so what I write isn’t likely to get serious oxygen, but it’s still depressing because I’m a Tigger type — it’s in my DNA. Remember AA Milne’s excellent Winnie-the-Pooh stories? (Are we still allowed to talk about these?) Pooh fans will know that Tigger is one of the animal characters in these stories who get up to all sorts of adventures and misadventures together. Tigger — unsurprisingly a tiger — is notable for his love of bouncing, which occasionally lands him in trouble with his friends or stuck up a tree he can’t get down from without help.
As a kid, my family used to joke about my Tigger tendencies as I bounced through each day — a happy little unit with a decidedly sunny nature who sang away to herself most days on waking. Like the unfortunate Elephant’s Child in Kipling’s Just So Stories (apologies if Kipling is no longer kosher either), I have “‘satiable curiosity” and am fond of shiny new things. I strongly lean towards seeing the good side of people and situations. Somewhat irritating qualities to the less Tiggerish in demeanour it has to be said.
My Tigger gene has generally carried me through life with the wide-eyed expectations of a child in a sweet shop, helped by a succession of stylish rose-tinted glasses. Over the last few years, though, I seem to have acquired tinges of Tigger’s perennially pessimistic, gloomy and depressed friend, Eeyore the donkey. My vivid orange Tigger stripes faded like furniture left in the sun for too long. My bounce became more of a plod, and my enthusiasm for … well … pretty much everything, like my childhood dawn chorus, muted.
It’s easy to blame everything on COVID, but that’s a bit of a cop-out. For sure, the COVID era has felt like a plague of locusts descending on the planet, consuming everything good and decent and leaving a miasma of misery, myopia and malice in its wake. It’s been a tough time on many levels, not least for owners of small businesses like me. The ‘global pause’ also saw the cancellation of so many rites of passage that bring humans together with some degree of harmony. Time has felt one-dimensional without them. We managed to flatten the curve of chronology even though we failed with the epidemiological one — COVID remains a Spectre at our feast, and chronology for a while morphed into one of Dali’s dripping clocks.
I can’t blame COVID for everything. I can’t blame COVID for the results of my choices, tempting though it is. I can’t blame COVID for the gap the loss of my parents has left in my heart. Equally, I can’t give COVID credit for the good things that have happened — there have been a lot of those, and I’m grateful. I also am not prepared to give COVID credit for the decision a couple of years ago to adopt my sister’s favourite mantra, “Nothing changes if nothing changes”. Working on that basis, I made changes. I took back control and stopped being victimised by the times. My mantra has long been, “If your ship doesn’t come in, swim out to it”. I realised I’d been merely treading water and started to strike out again with renewed determination towards my treasure laden ship.
The treasure I was swimming towards was purpose. The determination to re-invent my business. It was hard-hit during the pandemic and living on life support trying to sustain an outdated business model. It needed fresh thinking, so we defined an inspiring vision that would allow our Phoenix to rise in glittering splendour from the ashes of its previous incarnation. Nearly two years to the day, this vision is becoming a reality. I’m beyond excited and proud of the way it’s all coming together. I’ve written a book drawing on my professional expertise in brand development, which is being published next month, followed by the launch of an online learning platform by the end of the year. In my high-octane quest to re-calibrate and take our business into pastures new, I’ve been gobbling up apps and digital tools like the pursuers of wellness swallow Multivits. I’ve been at the edge of my comfort zone so many times mastering a heap of stuff, but l’m loving the journey.
Nothing’s easy, but it’s much easier when your gut agrees with your choices, and my gut is entirely in sync with this direction. It will allow me to focus on the stuff I want to do and not be a hostage to the place and time demands conventional businesses traditionally dictate. I’m not getting any younger, so this is a genuine need. It’s one thing I can unconditionally thank COVID for — we’ve all learned how to do things differently, and the pandemic accelerated the shift online by at least a decade, opening new ways of working and managing work. That feels a bit like freedom to me.
So, I’m happy to say Tigger’s back, bouncing around like a young grasshopper. The world once more feels like my oyster. Time has stopped dripping away. It’s not that I don’t care about what’s going on ‘out there’; I’ve just decided to stop letting the gloom darken my little corner of it. Our species has navigated into turbulent waters, but that doesn’t mean we must drown in the maelstrom. Life with purpose has always been a higher path. It always will be. Purpose gives our lives meaning. Purpose sees off pessimism. Purpose will get us through. My current purpose will keep me bouncing forward rather than up random trees I can’t get down from.
I’m imagining the eye rolls of my family and the people I’ve lived with as I write. But hey, if I want to sing in the morning, I’ll sing. OK???
Illustrations from Winnie-the-Pooh books by E H Shepard. These are in the public domain.
francesmanwaring.com 