Tag: opinion

It’s your choice—the self-defining allure of customised drinks

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I ducked into a café the other day to get a takeaway. A rare occurrence. I’m usually happy with the sludge I distil from my plunger, which I drink black and limited to two cups in the morning.

For the life of me, I can’t see the attraction in paying some barista to put a silver fern or similar chocolate or cinnamon ‘artwork’ on top of coffee-flavoured frothy milk. It seems a modern sort of financial self-harm, especially if it’s repeated several times daily. Now we also run the gauntlet of choice overload through the plethora of options on offer, including the ability to customise our drinks.

It’s not all chocolate drizzles and boba-bubbled tea

OK, so what genius pioneered the concept of people’s choice beverges? Many cafes and bars offer options to personalise your brew from a seemingly infinite variety of ingredients and combos. Sounds like a great idea on the surface. But it’s not all chocolate drizzles and boba-bubbled tea. As well as the fun factor, there are some distinct drawbacks, not least the time involved which is making the whole concept of convenience frankly, inconvenient.

But perhaps you’re more accepting than me and just scroll patiently through your phone messages while the personalisers ahead in the queue prevaricate. By the time the wretched barista or cocktail maker has crafted their dream concoctions, I’m in danger of losing the will to live. Or, at least, cracking a back molar as I grind my teeth in frustration listening to the dithering. “Sorry, I’ve changed my mind; I don’t want toffee salt lime slush. Can you please make it a cuckoo spit slime?” “Wait, thinking about it, let’s add some hellwort hot sauce…” Oh please people, just get on with it.

Fancy customised drinks are a crowd puller

Whether customised, personalised or just plain elaborate, fancy drinks have become the ‘must have’ offer for any hospitality worth its Tibetan sea salt. Even MacDonald’s is at it. Their new drive-through beverage spin-off CosMcs launched in Chicago in 2023, offers “out-of-this-world beverages and treats” that “lift humans up with every sip.” I’m sure humanity will be duly elevated and grateful for the boost. The menu includes CosMcs Sea Salted Caramelactic, “a shaken (not stirred) Espresso”. So, it’s not only James Bond who prefers his drinks that way. However, the very clubbable 007’s signature Martini is unimaginably dull by today’s standards, with only two ingredients: vodka (or gin) and vermouth. Wait, make that a daring three with the addition of an olive as garnish.  

Coming back to CosMcs (because it amuses me), you could have a Coconaut Cold Brew, an Oat and Honey Moon Latte, or a French Toast Galaxyy Latte. Chai Frappé Burst, anyone? A Popping Pear Slush? These drinks are all “signature brews” and kudos to the creatives for the names. There’s no personalisation but lots of pose and perplexity. Oh, and the good news? Your first “space drink” is on them. I counted 45 options you could choose from to wash down your Creamy Avocado Tomatillo Sandwich and a side order of Cookie Butter McPops. I know, I need to get a life.

Customising your drink—the new form of self-expression

OK, so I’m ignoring the appeal to many people, which is all about the fun involved in experimenting with different tastes. The ability to conjure your ultimate bedazzling magic potion of syrups, powders, fruit chunks, boba, sprinkles, foams, etc. And where’s the harm? Like bling, it’s just another way of making a personal statement. A simple black coffee says nothing in this world. Well, perhaps ordering a black coffee could be taken as a mild rebellion against the herd mentality. A bit of inverted snobbery even.

According to Starbucks barista and TikTok trendsetter Josiah Varghese,  a drink “is a status thing—people can carry it around and show people: This is me”. It sounds like an improbable way of showing your individuality, but he has 1.8 million followers on TikTok, so what would I know? 

I’ve always believed in self-expression. The customised drinks variety, although it doesn’t call to me, is just another way of achieving it. Pretty much every choice we make is to some extent driven by the image we want to portray. Where we live, the cars we drive, the clothes we wear, cosmetics, perfumes, food preferences, whether we straighten our curly etc. So why not our coffee and other drinks choices?

It was so simple in the ‘before times’

I’m a Gin & Tonic girl, not only because I like the taste (or acquired a liking for it after a fair amount of experimentation) but also because it enhanced the self-image I aspired to in my youth. This choice has proved to have a shelf life as I’m still a G&T girl when I drink spirits, which is as now rare as sightings of those poor pangolins around the world.

10 Things You didn't Know About Pangolins — www.wild.aid.com

Pangolins are cool

Just digressing for a moment, I’ve done something few other people have and it’s not swimming with the All Blacks which is my other claim to fame. I saw a pangolin in Africa years ago to the astonishment of our small party and our guide. Apparently this sighting was the safari equivalent a one-in-a-million-year event. Pangolins are one of the most endangered species in the world through poaching and habitat destruction, but it’s hard to track how many are there because they’re so shy and rarely seen.

What doesn’t kill you makes you stranger

Anyway, G&T seemed like a sophisticated choice, a perception that was strongly influenced by a very sophisticated grandmother. G&T was her preferred ‘poison’ and something she thought appropriate for ‘young ladies’. She made an elegant ritual by pouring generous pre-dinner drinks from gleaming crystal decanters which seemed so gorgeously grown up and admirable. Imitation is, they say, the sincerest form of flattery. Whether she was flattered by my adoption of her drink is anyone’s guess, but she certainly did her share of role modelling in many areas of my life.

Now, even ordering a gin has become an ordeal of choice overload due to the burgeoning barrage of increasingly bizarre gin labels. For example, Pisces Chilli and Pineapple Zodiac Series Gin, Hot Cross Gin (handy at Easter) and Malfy Con Arancia Gin. How about Dancing Sands Wasabi Gin? Hmmmm …. must try that. But, as the Joker quips in 2008’s Batman movie, The Dark Knight, “Whatever doesn’t kill you makes you stranger”. I’m certainly not averse to a bit of spicy strangeness.

So, is the hype worth it?

One bonus could be that many of these complex concoctions—are they still drinks?—are close to meals in their own right. No need to fork out on actual food. I guess that’s why CosMcs drinks to food ratio using a beer mat calculation is around 10:4. 

Having been given all this liquid diversity, the pendulum, as it inevitably does, is swinging back. Chains like Starbucks are beginning to recognise that endless choice serves no one. They have radically pruned their “overly complex” menu. The aim is to reduce bottlenecks and win back cash-strapped customers as the cost-of-living crisis bites the hand that feeds people. Starbucks’ global sales fell by 7% between July and September 2024. I’m picking they won’t be alone as fickle customers long for the ‘before times’ when the choice was simple: Lucozde, Robinson’s Barley Water, Rose’s lime juice. Remember them? Maybe even a Coca-Cola if you were an adventurer looking for kicks.

Anyway, talking about G&T has made me want one and it’s beyond the appointed hour. However, in the spirit, as it were, of our times, instead of tonic, I’ve got a sudden urge to add some Berry Hibiscus Tobasco Sourade to the one I’m about to pour. Cheers. 

The love times they are a changin’ — fancy a polycule anyone?

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It seems that relationships are getting more complicated by the minute. Or maybe we’re just in an age of micro-definitions. Take the polycule. A concept I was happily unfamiliar with until I read about it last weekend. In case, like me, you didn’t know, polycules are a version of polyamory. Polyamory being of course, the juggling act of engaging in multiple romantic, typically sexual, relationships, with the consent of all the people involved.

New names, old behaviours

I’m pretty sure that the only thing that’s changed is that we’ve now got names for stuff that people have been at since Adam and Eve got chucked out of Eden. People experiment with all sorts of sexual combos. They always have. You only have to think ‘Mormon’ and ‘sister wives’. The practice of taking multiple wives or lovers goes back to the earliest of times—some anthropologists believe that up to 80 percent of early humans were polygamous. But it seems to be a thing now in a way it hasn’t been before, perhaps because of the predominance of social media in shaping or naming trends. As a consequence, there’s an emerging sexual zeitgeist with a growing vocabulary to define an increasing number of relationship variants meaning we can now choose our “lovestyle”, not just our lifestyle.

So we all know about throuples right? Three-way relationships where all three participate. Throuples—also known as triads—have been in vogue for some time as celebs open up about their non-conventional preferences. For example, in 2011, Charlie Sheen openly talked about living with two 24-year-old girlfriends, he called his “goddesses”. Throuples don’t necessarily live together, but they are in an acknowledged and sexual relationship. Imagine if Menelaus, Helen and Paris had the open-mindedness to form a throuple, instead of Paris stealing Helen away from Menelaus and the ten years of mayhem and destruction that followed. Troy might still be standing, as I’ve said before.

So, what is a polycule?

What is a polycule?
https://www.allure.com/story/what-is-a-polycule

In a polycule, three or more people might be involved but don’t all necessarily have sex. Let’s put that in context. Priam is in a sexual relationship with Hecuba and Athena. Hecuba and Athena don’t shag each other. So this group is not a throuple. But they are a polecule because, like the atoms in a molecule, they are connected to each other through Priam, who functions as a “hinge”. The person in the middle. Hecuba and Athena are “metamours”. People whose lover has another lover but with whom they have no romantic relationship. .e., the partner’s other girlfriend or boyfriend or their lover’s spouse. So if you’re partner has another lover, they are your metamour, and you are theirs.

With me so far? I repeat, it’s complicated. The word polycule itself is a construct combining polyamorous and molecule. I’m sure all you chemistry lovers are familiar with the concept of molecules as groups of atoms that are bonded together. In polycules, it’s groups of people that get bonded.

But wait, there’s more…a one-sized polycule doesn’t fit all

Polecules vary in size and shape— some can be extensive. There’s the parallel poly when members of the group know their lover has another lover but don’t form any relationship with them. There’s also garden table poly, which means the various partners all socialise convivially together. The difference between your bog standard polyamory, as far as I can make out, is that polycules are largely a constellation of intimate connections that are not all about sex.  

So if I were in a polycule (I’m not BTW), it could go something like this. I’m dating Hector and Paris. Paris also dates Helen and Cassandra. Hector dates Andromache and Hecuba. I’m not necessarily dating Helen, Cassandra, Andromache or Hecuba. Let’s face it: what woman wouldn’t feel her cup runneth over if it contained only Hector and Paris? But the others are nonetheless integral parts of my polycule, being my lover’s lovers and all. We’re all intimately connected. In the garden poly variety, we’d likely all pitch up at Trojan royal family feasts to listen to Cassandra’s latest doom-scrolling prophesies.

There are many more varieties—thanks to Cosmopolitan for this further insight. There’s V Polyamory (one person dating two who aren’t involved with each other), Quads, Comet Partners, and Platonic Polycules, as well as the different integration levels of metamours. Polycules can be open or closed (i.e. exclusive or permissive) and may be hierarchical with one person as the primary link between the others or ones where everyone is on equal footing. There’s also Parallel Polyamory—polycule members have other partners, but they don’t interact or have contact. It’s a parallel structure. This spawns teleamours— our partners’ partners’ partners. There are no rules as long as everyone’s consenting.  Some polyculers go all in and share houses and bank accounts.

Is the secret to the polycule “authentic love”?

Feminist writer Simone de Beauvoir (1908-1985), most known for her feminist novel, The Second Sex, was famously married to the even more famous Jean-Paul Sartre (1905-1980). The couple never married, but their lifelong open relationship, which saw each of them pursuing other sexual and romantic partners, lasted more than 50 years. They talked about their approach as “Authentic Love”. Originally Sartre’s idea, de Beauvoir was apparently game to “embrace all experience.” They claimed this approach succeeded because the sole condition was total transparency. Despite the relationship’s longevity, peers questioned how happy they were. It seemed to suit Sartre better as de Beauvoir was reputedly prone to jealousy and had far fewer affairs.

Jean Paul Sartre and Simone de Beauvoir 1954
Jean Paul Sartre and Simone de Beauvoir 1954

Which brings up a good point. How do you navigate any polycule variant without someone getting their nose (or other anatomical item) out of joint? Is everyone involved so secure that they don’t doubt their centricity to the melange? It feels as if the starting point is deciding what you want from any relationship. It must be just as crucial that three (or more) people have convergent expectations as two. And what happens if two of a triad are more into each other and even marginally neglect the third? Is there ever the possibility of love equity, or even such a thing?

It’s not all a bed of authentically scented polyamorous roses

Polyamory isn’t legally recognised in Britain or America, so you don’t get the sort of benefits monogamy brings, such as tax breaks, pension plans, sharing mortgages, child custody, and a clear inheritance plan. Come to think about it, we singletons don’t benefit from those either, but it’s not yet illegal to be single or childless (or a single, childless cat lover).

Polyamorous relationships seem to me to come with as many, if not more, hooks than monogamous ones. There are so many decisions to make, not least how you schedule your playtime. Equally, do you meet your partner’s other ‘squeezes’ or leave well alone? Does it help or start to erode the foundations of your relationship with them?

On the other hand, polycules could be the perfect antidote to giving too much or falling too deeply for one person and the anguish that can follow if it goes wrong. Perhaps sharing the love means fewer eggshells to walk on. If one person in the polycule doesn’t feel like it tonight, there’s a fighting chance someone else will, so could it be the answer to duty sex? In this world, Paris wants to watch the footie. Menelaus wants to watch the chariot races on the beach. Helen wants to bring back a bit of that loving feeling. Paris is happy to oblige. Menelaus is happy they’re both happy, and he gets to do what he wants.  Perhaps it’s easier with your polycule posse taking up the slack when you’re not in the mood, or can’t be fagged to go out to see a play, have another baby … whatever.

The lovestyle choice for a growing number

I’ve always believed that pretty much anything goes between consenting adults. So, if a polycule or any variation on the them is what does it for you and your polyamours, good for you. In any case, you’re not alone.  Polycules are growing in popularity. A recent YouGov poll found that about two per cent of adult Brits are in polyamorous relationships, and seven per cent say they would be open to it. Those numbers aren’t going to turn society on its head. However, it does mean that an increasing number of people are asking the questions differently and challenging norms that no longer work for them. 

If you’re into a whole lotta love and not finding conventional couplings are doing it for you, perhaps a polycule might yield better returns for your labours of love. Less chance of love’s labours lost? As for me. Well, I’m too lazy. Or too old. Or both. If sticking with one person for the long haul has proven challenging, how on earth would I wrangle several? Eek. In any case, call me old-fashioned, but for me, “Be my teleamour” doesn’t cut it like “Be my Valentine.”

PS Despite the title, I’m not really asking if anyone’s up for a polycule…in case you wondered.

You’re a brand, like it or not, make it count!

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We hear a lot about online influencers and personal brands these days. As a brand thinker, I’m a little sceptical about whether these personal brands are good. Unless you’re scrupulously honest, the brand, oops, of course, I mean person, simply becomes a construct. A facsimile of someone designed to highlight the heroic and park the problematic. It offers a polished facade with no apparent flaws. A title with no story. A standard of perfection that the rest of us can aspire to but never reach.

I want what she’s got!

Influencer brands are carefully curated to make us want stuff. By the way, anyone else noticed that we no longer just design or make things; curating them implies much more finesse and we live in a time when more is … er … more, so curating it is. Anyway, influencers seemingly live the dream—they inhabit perfect lifestyles, surrounded by perfect people, played out in a series of perfect locations. Sounds a bit like Barbie’s world and its inhabitants in the recent movie, come to think of it.

If the influencer is flawless, the implication is that by walking a mile in their shoes, you can be just like them. By following their wellness regime, you too will be rampagingly healthy and desirable. Going to the places they go or at least recommend, you’ll be too cool for school … like them. Forking out on all the stuff they’re peddling on behalf of consumer brands who milk FOMO for all it’s worth, you’ll be the envy of everyone in your orbit.

Absent better options, we find our heroes wherever and however we can. Where’s the harm?

But who am I to judge? It were ever thus. Absent a better option, why shouldn’t my new deity be an online influencer flogging over-priced skincare or exotic travel? Spirituality even. What’s the big difference between that and a medieval priest peddling indulgences? In any case, being a follower makes me feel like I am part of something bigger and that I matter. A like on my post worshipping at the (TikTok or Insta) shrine of the demi-goddess I’m following puts me on top of the moon. Who am I hurting?

But, going for perpetual perfection is paralysingly pointless. We all know that no one is. Even Barbie figured that out in the movie. On the surface, there’s a compelling and colourful story. But when you scratch the surface, the story lacks depth and nuance. The facade cracks faster than you can say “Lululemon”. Worse, by wanting what they’ve got, you risk trashing or trivialising what you have—your precious individuality and identity.

Seeing yourself through a branding lens

I recently published a new book—Never Succumb to Beige & Other Tiips for a Colourful Life. It has attracted a lot of publicity, which is cool, not least in converting to the number of books sold. But there was another, wholly unexpected benefit. The interviewers loved the title, and the questions they asked me were playfully provocative and opened up some interesting discussions. This process made me think long and hard about what I value and believe in at this stage in my life. What genuinely matters to me and how I want to present to the world.

A recurring theme from the interviews was how one does it. Stay visible, that is. After much navel-gazing, I figured I could best answer that question by swopping my ostrich feathered, bling-encrusted personal hat of many colours for my slightly less ostentatious professional hat as a brand development specialist. Think about the questions in terms of my brand.

Personal brands are not just something for the young and trendy

The most successful brands know what they’re about and who they’re for. However flippant my opening paragraphs, I like the idea of thinking about who we are through a brand lens. It’s a helpful framework to define and review our evolving selves, particularly as we age. People are as multi-faceted as the eyes of a dragonfly and just as complicated, so we need to tap into deep self-awareness to see through to our essence.

I always thought the complications would diminish with age. Instead, they seem to multiply by the day, perhaps due to experience hammering home the fact that instead of the arrogant assumption that we know what we don’t know, we finally get that we don’t know what we don’t know. There’s a gap the breadth of the Milky Way between those two sets of understanding.

Writing your story and controlling the narrative

All good brands have defining stories. These change and evolve as the brand matures and their operating environment changes. Quite by accident, I came across a great way to define my story. The concept of Never Succumb to Beige started as a challenge about what I would call my autobiography at a dinner party one night. It was a fun evening. At the time, I think I went for something a bit lame like Frankie’s Follies (my friends at that time all knew me as Frankie and seemed to see me as a cross between Virginia Woolf and Barbarella so this was really pandering to their perceptions rather than mine).

Over the years, I’ve come up with a range of options, at least one of which will feature as a chapter title in my next book, so I won’t do a spoiler alert here. But I stuck with Never Succumb to Beige, which I used as the title of my blog and now the book, because it captures my philosophy of being true to yourself and who you are. This philosophy hasn’t fundamentally changed since. Never succumbing to beige has become the central theme of my brand. It’s my pole star that helps me safely navigate life’s jagged reefs. My guiding light that shines a light on the path I should follow.

It’s not a pose. I love living in a rainbow of glorious and colourful attitude that allow me be seen and counted. It’s important to me to stand and deliver in how I present, what I say and write, how I am with others, and what I bring to the world. I’d like to matter … in a good way. That doesn’t mean I aspire to perfection. Far from it, but I do aspire to perfect the qualities that make me unique and set me apart from everyone else. After all, if I don’t control the narrative and tell my story my way, in this online era, Google and the other apps will do it for me. Who wants that? It’s also a vision of who I can be as I get older and allows room for life-long curiosity and adventure.

Leave the cloak of invisibility on a hook by your door

I’m saddened by how many people I’ve encountered who feel invisible, marginalised or useless as they grow older. They tell me it’s inevitable—I fundamentally don’t believe that it has to be. We don’t need to allow society’s judgement to push us into the railway siding of invisibility. If we don’t give ourselves licence to stay on the main line, no one else will. 

Perhaps that’s easy for me to say. I was born with a sunny, outgoing nature and insane corkscrew hair—I’ve had a love/hate relationship with the latter throughout my life. Still, it has the merit of giving me a head start in the non-invisibility games. Likely, it also played a part in developing a deep-rooted commitment to my individuality and sense of self.

Despite this, I’ve worked hard to fight feelings of inadequacy and low self-esteem. I’ve also faced down that lurking menace known as Imposter Sydrome on more occasions than I can count. My brand, my recidivist disinclination to be anything other than wholly and colourfully myself, helps me feel the fear, do it anyway and bounce back when the going gets tough.

Strike the pose, there’s nothing to it

My last post was about being scammed — Scammed, Slammed and Hung Out to Dry — written solidarity with all the many others who’ve experienced this morally bankrupt contemporary blight. Not succumbing to beige clearly has little to do with colour and lots to do with attitude. How you deal with setbacks like this, which rock you to your core. I’ve had to dig deep to cauterise the wound it left. The scars are still vivid, but they get paler by the day and I certainly won’t get fooled again. It would be easy at such times to retreat inwards. Having a strong brand like m non-beige one, gives us the confidence, mandate even, to move forward without losing ourselves.

I’d love to inspire people heading towards their older years to believe that invisibility isn’t a given. To blaze a trail for younger women that shows ageing isn’t a long, lonely, greying road to oblivion. In modern parlance, I’d like to be an influencer. But not one that postures at caring whilst peddling endless products, destinations or wellness miracles for affiliate brands’ marketing programmes. I want to use whatever influence I can muster to find joy and commonality in our shared and, at times, very bizarre humanity. To lighten the mood and bring people together.

Successful brands are built on insight not wishful thinking

It’s said that personal branding begins the moment you discover yourself. Knowing what you’re about and who you’re for requires deep self-understanding. Defining and living by a set of firmly held values. Making a promise about what you bring to the world and sticking to that. It raises self-awareness and honesty above self-interest and greed. For your brand to succeed means being consistently you wherever you are, whoever you’re with or whatever you’re doing and holding yourself to the highest standards. Not giving yourself a pass when it’s inconvenient or difficult.

Successful brands are not flim-flam.They don’t get blown about in the wind like so much tumbleweed in a Western ghost town. At the end of the day, whatever our brand, we’re actually still people, with all the frailties and idiosyncrasies that entails. Even the best brands get it wrong sometimes, but the ones that last, don’t go down in a fiery bonfire of blamestorming and bruised egos. Their managers recognise what’s happened and find a better way. On a personal level, when we lapse or stuff up, our inner brand manager should cut us some slack and understand that there are times when we just step out of character, flare up in the moment about something stupid. Ultimately we are people not brands. Seeing ourselves through a branding lens just helps us be the best we can be.

Be yourself — everybody else is already taken

So said the peerless Oscar Wild who know a thing or two about being an influencer and icon. As American actor Graham Brown (Malcolm X, The Muppets Take Manhattan) said, “Life is about choices. Some we regret, some we’re proud of. Some will haunt us forever. The message: we are what we chose to be”. We might as well choose to be something special and gloriously original.

I don’t know about you but, given my “druthers”, I wouldn’t choose to be a Barbie Girl living in the Barbie World, however superficially enticing it appears. Life in plastic is only fantastic if you’re a doll.

When life gives you lemons, make lemonade?

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I’ve recently heard at least three people trot out the old trope that when life gives you lemons, make lemonade. It’s such an easy-to-understand metaphor for staying optimistic in difficult times and turning the tables on what life deals to you. It’s the lemony version of playing the cards you’ve been dealt.

The expression first appeared in print in an obituary written and published in 1909 by the  American writer, publisher and artist Elbert Hubbard in the Literary Digest. In his opinion, “A genius is a man who takes the lemons that Fate hands him and starts a lemonade stand with them.”

It’s more often attributed to Mr Win-Friends-and-Influence-People, the king of self-improvement, Dale Carnegie. Carnegie used it in his 1948 book How to Stop Worrying and Start Living: “If you have a lemon, make a lemonade.”

However, others used it between the Hubbard and Carnegie instances. I particularly like this one in a poem published in a 1940 edition of The Optimist by Clarence Edwin Flynn:

Life handed him a lemon,
As Life sometimes will do.
His friends looked on in pity,
Assuming he was through.
They came upon him later,
Reclining in the shade
In calm contentment, drinking
A glass of lemonade.

A good metaphor, a bad rap for lemons

I like lemons. What would lemon tea be without the lemon flavouring? There’s no obvious substitute. Mandarin tea, anyone? I don’t think so. Gin and Tonic—unthinkable without a zesty zing of a slice or two of lemon. Okay, some people prefer lime. But the purists still choose lemon—the cynic in me thinks this could be due to the price difference, but that could be … well … cynical. The adventurous might even go for a taste bomb by adding a slice of both. I salute their inventiveness. Worse than a lemonless G&T, imagine a gorgeous white fish fillet slathered in herbs, garlic and butter without the blissful finishing tartness of a twist of lemon.

The lemon dissing even carries over into song. Harry Belafonte, the singer and actor who popularised Calypso and fathered Halle Berry, released Lemon Tree in the fifties. Lemon tree very pretty, and the lemon flower is sweet, but the fruit of the poor lemon is impossible to eat.[1] Duuuuude—come on. We all know you don’t eat lemons like other fruit. They’re garnish. Ingredients. You’d have to be desperate to peel and chow down an entire lemon au natural like an orange. But … lemon meringue pie … lemon cake …. lemon souffle … lemon mouse. I love the flavour of lemon in pretty much any guise. Ironically, except for lemonade, which I can’t see the point of and wouldn’t give you beans for.

Putting a positive spin on your lemon mountain

Anyway, there is a point to this meandering story. Like most people who have lived any length of time and taken the odd risk, life has lobbed a fair swag of lemons at me. But I’m not bitter, unlike those sour little yellow suckers. I tend to see my lemon mountain as an acknowledgement of an adventurous spirit prepared to try new stuff and push the envelope a bit. My adventures haven’t been at the extreme end of the spectrum. E.g., journeying to the centre of the earth-type adventures. I haven’t (yet) been embroiled in a space odyssey, even a minor one or been part of any pioneering expeditions to find world-changing places like the Northwest Passage. I haven’t even climbed any mountains of note. But I’ve most definitely taken the road less travelled at regular intervals.

AND Why stop at lemonade?

Back in 2010, in addition to becoming co-owner of a creative agency, I was co-founder of a pioneering event app, and I could see the dramatic impact smartphones would have on our lives. The ramifications were mind-boggling and made me think long and hard about the future of branding and design. This resulted, in 2012, in a short business plan in infographic form—we are a design studio, after all—setting out a blueprint for a digital transformation of our business. Not exactly messianic. All creative sector businesses worth their salt could see the writing on the (digital) wall and the need for reinvention to stay relevant.

But my thinking was a little different. I didn’t just want to make lemonade, as in shifting from a print worldview to a digital one— we had to do that anyway. No, I wanted to do something entirely different. To shift the paradigm (as we were so fond of saying then). I understood that our value wasn’t so much in our team’s undoubted skills and expertise or our quality of work and service model. Print-led or digital, any pivoting in the business-as-usual sense would be about survival and continued competitiveness rather than systemic change.

Our primary value was (and still is) in the IP around our brand development process, which we have amassed over many years. You’ve heard about software as a service. My thinking—couldn’t we create a branding-as-a-service offer. I.e, take our IP online and enable people to learn the nuts and bolts of developing and managing a standout brand, drawing on our years of intel, insight and innovation?

An idea whose moment has come

It was a great idea, but in 2012, it would have required us to build a complex (aka hugely expensive) bespoke web portal. We didn’t have access to template-driven websites like this WordPress one I use, with all the widgets and plugins that enable almost any interaction with users at affordable prices. There are even subscription-based learning platforms that host video courses, learning resources and offer community building tools. Everything you could want at a tiny (miniscule) fraction of the cost of building from scratch. Better still, it’s on them to keep adding features and functionality and support the system. My 2012 aspirations were ahead of the curve—the idea wouldn’t have succeeded even if we’d had the funding to make it happen. But the times and tools they have achanged.

Catalysed by the latest tsunami of lemons delivered to small businesses like mine in the COVID aftermath, supported by the seismic shift to online everything, I am finally making it happen. I love working with ambitious early-stage businesses, but our conventional pricing structure makes that hard. My online learning platform will allow anyone to access high-calibre brand thinking without the fancy agency price tag. I published the programme’s flagship Brands with Moxie — Eight Steps to a Winning Brand late last year. This book sets out to help entrepreneurs, small business owners, and early career marketing and comms managers understand and leverage the full power of their brands. That used up quite a lot of lemons. I’m now converting the remainder of the lemon mountain into video training courses and other resources, and I’m poised to launch the first of these by the end of the year.

Like most things, it all comes down to attitude

I’ve wanted to throw in the towel many times over the last few years. Go into hibernation mode as I talked about in a previous post. Admit defeat and walk away. Give up on years of business development and find something less challenging. But I decided to, as the saying goes, keep calm and carry on. Whether your bag is lemonade or lemon soufflé , with the right attitude, you’ll always be able to find something to do with the lemons life lobs at you. I’m not out of the woods yet. My new take on my business still has a long way to go to earn its and my keep, but I’m hopeful.

I feel proud of myself. Every time life has given me lemons, I’ve come back with a burst of extraordinary creativity, bringing a lot of personal growth. Everything is risky. There’s no such thing as a wrong decision. There’s just a different destination. I’m saying this as much to shore up my resolve as to convince anyone else. Bitterness is seductive. The drama of disappointment is too easy to get derailed by. Making disappointment a defining characteristic is diminishing and a massive turnoff to other people. Life increasingly becomes a dark place where ‘they’ are out to get you, and perspective disappears.

So, I say, whilst raising my G&T with its extravagant two slices, Slàinte Mhath—cheers—fellow adventurers. When life gives you lemons, don’t just make lemonade. Get creative. Make something new and exciting. Step away from your comfort zone. What’s the worst that can happen? You get more lemons and try a different recipe.

[1] YouTube failed me and I couldn’t find a recording, but here’s one of his most loved songs from that era Island in the Sun.

Woman Victorian Hat

Brattish or demure—which tribe do you belong to?

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A couple of days ago, I read about the trending makeover of the word demure on TikTok in an article How Demure Are You?[1]. TikTok is awash with advice about how to be demure. Before you get your feminist dander up, no one is urging a dash towards traditional womanly demureness. The repurposed demure is not about being reserved, modest or shy. It’s been hijacked to serve more modern mores.

The instigator of the new demure is TikTok creator Jools Lebron, who sets standards for seminal stuff like managing makeup and moustache sweat. The concept has been seized on and spread like wildfire. Lebron uses demure semi-ironically to encompass the ideas of respect and mindfulness. Well, who can argue with that? Not me—those are two qualities I wish were in greater supply, as a matter of course. So, sitting gracefully. Demure. Showing restraint in your coffee order. Light milk, not the full version. Yup, also demure. Demure dainty spritzes of perfume instead of the usual scent surplus that challenges the olfactory senses and triggers anyone with allergies. Demur clothes to show respect to others at work. Wow, maybe all those female lawyers flashing their cleavages in fantasy TV courtroom dramas could take a leaf out of this book?

I thought the word demure had long since been tossed on the bonfire of, if not the vanities, the behaviours no one (broad generalisation) seems to care much about. Instead, it’s heading towards the stratosphere in the influencerverse. It’s hilarious when you think it’s pretty much the antithesis of the “brat” thing inspired by Charli XCX’s recent album. Like demure, which is no longer about keeping your eyes modestly lowered, a brat is no longer a brat— a petulant, badly behaved child or someone acting like one. No, the new Charli XCX brat is a different beast altogether. This brat is super cool. Petulance has transformed into the more admirable audacity of non-conformity. Bad behaviour is now spirited youthful defiance and ‘out there’ or creative self-expression.

Whatever happened to the seductiveness of slow?

OK, so you probably realise I’m not a TikTokker. Reading is my primary source of what’s hot and what’s not, with an underpinning of docutainment from the streaming services. Even though I don’t spend time on TikTok, the impact of it is everywhere. As a reader of opinion, you can’t be entirely oblivious to some of its influencers’ influences as they whoosh past. It’s fascinating. It’s like the world exists in fast-forward—words and images flash in front of our consciousnesses in perpetual motion as each new thing grabs headspace and headlines. But you’d have to say all the brouhaha is entertaining. A bit of fun in our not-so-fun times. But, like Shakespeare’s Darling Buds of May[2], TikTok’s lease has all too short a date. Summer ends, and so do TikTok trends.

I’m taking a bit of licence here by bringing in Shakespeare in the context of TikTok, but his Sonnet 18—Shall I Compare Thee To A Summer’s Day?—is one of the most enduring and loved of all poems. The language is gorgeous, but the meaning is divine (see the poem below). Shakespeare’s theme is the opposite of our fast-forward and instantly forgettable ‘content-driven’ times. It is an exquisite word picture capturing the enduring power of love and poetry to immortalise and preserve. The Sonnet so elegantly puts across the author’s belief that the essence of a person, an idea, or a love can outlast death. These can be captured in words that long outlive the writer or the subject. The wonderfully comforting thought is that as long as we can see (read) and breathe, the subject will live on with each new reading.[3].

When I was the age of the current Brat Pack, I’d have been rampaging in brattish trappings with the best of them. An invitation to be demure, even in it’s made over sense? Not so much.

The whole “Brat Summer”[4] break out fun. Ditto, the reinvention of demure. I’m not saying they don’t matter—when I was the age of the current Brat Pack, I’d have been rampaging in brattish trappings with the best of them. An invitation to be demure, even in it’s made over sense? Not so much.

Whether your tribe is brat or demure, it’s okay to flirt with a new thing. But it all seems so fleeting and ephemeral, encouraging attention spans that might struggle to compete with the average goldfish. It were ever thus when it comes to shiny new things, but the speed at which the carousel is spinning is mind-boggling—an average TikTok post lasts less time than ice cream in the sun. Or, maybe I’m just demurring the reality of digital overwhelm when I say I prefer to keep company with concepts that eternal summer cannot fade.

Sonnet 18 — William Shakespeare

Shall I compare thee to a summer’s day?
Thou art more lovely and more temperate.
Rough winds do shake the darling buds of May,
And summer’s lease hath all too short a date.
Sometime too hot the eye of heaven shines,
And often is his gold complexion dimmed;
And every fair from fair sometime declines,
By chance, or nature’s changing course, untrimmed;
But thy eternal summer shall not fade,
Nor lose possession of that fair thou ow’st,
Nor shall death brag thou wand’rest in his shade,
When in eternal lines to Time thou grow’st.
    So long as men can breathe, or eyes can see,
    So long lives this, and this gives life to thee.

Charli XCX Brat

Jools Lebrun on TikTok

@joolieannie

#fyp

♬ original sound – Jools Lebron

[1] Madison Malone Kircher, Callie Holtermann, Gina Cherelus, Melissa Guerrero and Anthony Rotunno in the New York Times. https://www.nytimes.com/2024/08/14/style/demure-tiktok-mindful-cutesy.html?searchResultPosition=1

[2] The timeless Sonnet 18 by William Shakespeare. Originally published with Shakespeare’s other sonnets in 1609.

[3] I enjoyed this commentary of the Sonnet by ThoughtCo.

[4] The other big trend du jour, inspired by Charli XCX’s recent album Brat.

Mutton dressed as lamb and other outdated taboos

Published on by francesmanwaring.com2 Comments

I’ve always had at least one foot in the if you’ve got it, flaunt it camp. While I was flicking through the op-eds a couple of weekends ago, one of the headlines I hovered my mouse over was, Are You Ever Too Old for a Bikini?  The old mutton dressed as lamb thing in a more beguiling wrapper. In any case, that clever little clickbait title acted like catnip to … er … a cat, and I was hooked.

It turned out to be an advice column. The seeker of advice was worried about what to wear at her daughter’s beach wedding and whether a bikini would be appropriate. There would be a lot of conservative types attending and she didn’t want to be seen as a try-hard, attempting to look too young or an exhibitionist set on upstaging her daughter. While the main worry was about this specific occasion, it posed the broader question of whether there is an age beyond which one shouldn’t go all itsy bitsy teeny weeny[1] when on the beach, at the river or poolside.

My first thought was, are you fricking serious—this is something you need to ask? My second was, don’t you have anyone better to discuss this with??

I’m often surprised by the questions people send to newspaper advice columns. Perhaps, more accurately, I’m surprised by how many people lack self-confidence in the context of the question. But I’m amazed when it’s a question of what’s OK or not to wear—another headline that grabbed me a while ago was How Many Rings Are Too Many to Wear?  More disbelief on my part, I’m sorry to say.

But the people asking these questions in the public glare of a high-circulation newspaper or magazine are doing the rest of us a favour by bringing difficult topics into the open. Whether the question is to bikini up or not, or any other variant of Am I too old to wear…whatever…it is indeed a good question. It’s a question many of us ask as we stare in indecision at an item in our wardrobe while the mutton dressed as lamb monster lurks, rubbing its hands in glee, cackling at our dilemma. Gung Ho, though I am, I am certainly not immune to its judgements.

It’s all part of the invisibility trap: the pressure to act or dress your age and not break the myriad taboos laid down over generations.

So many conscious and unconscious biases are baked into our neural pathways from our earliest days about what’s acceptable in almost every facet of our lives. It’s particularly insidious when it comes to clothes. Running the gauntlet of dressing too young for our age is unthinkable. It would almost be preferable to die or become a hermit than to be considered mutton dressed as lamb. I’m shuddering as I write. But, like many buts, it’s a big one: We get so caught up in worrying about it that we don’t stop to worry about how effectively the wool (!) has been pulled over our eyes.

Although lamb and mutton can be male and female sheep, like many social mores concerning appearance and dress, this little mutton dressed as lamb canard is uniquely applied to women. But where did the lambasting expression come from? Sheep meat is defined in two ways; lamb is from animals up to twelve months old (young and tender before they’re weaned), whereas its mutton (mature and tougher) after that. The metaphor not only plays on this division in age and meat characteristics but also acknowledges the culinary procedure of ‘dressing’ something to cook, making it a conscious act. An attempt to gull others into thinking you’re younger than you are.

“Someone the other day asked the Prince of Wales at the Ancient Music whether he did not think some girl pretty. ‘Girl!’ answered he, ‘Girls are not to my taste. I don’t like lamb, but mutton dressed like lamb!’”.

Comment attributed to The Prince of Wales (later George V) by Mrs Frances Calvert, in her Social Gossip Journal compiled in 1811

The above quote is one of the first references, but there were earlier variations and other applications of the sheep (mutton/lamb) epithet, as I found in this fascinating book preface Mutton Dressed as Lamb? Fashioning Age in Georgian England by Amada Vicary. The author references period publications like the Gentleman’s Monthly Intelligencer, which noted in a 1737 article that a woman past her prime could be labelled an ‘old Ewe’. The Dictionary of the Vulgar Tongue (London, 1785) included entries ‘Laced Mutton’—slang for prostitute—and ‘Mutton Monger’—a man addicted to ‘wenching’.

According to the Fashion History Museum, until the early 19th century, there was no real distinction in how the different ages presented. “Children dressed like miniature adults, and with an average life expectancy in the 18th century of 43 years, old age was not something to worry about, but rather to hope for”. Towards the end of the Industrial Revolution in the first half of the nineteenth century, fashion designers started offering fitting (pun intended) styles for different age groups as people began to live longer through scientific and medicinal advances. Children got clothes that acknowledged their activities instead of making them so many Minie-Mes.[2] Younger women dressed in sportier and brighter-coloured costumes, while older women were trussed in subdued but highly elaborate colours and styles.

Formerly attributed to Nicolas de Largillière, Public domain, via Wikimedia Commons
Formerly attributed to Nicolas de Largillière, Public domain, via Wikimedia Commons

Soon, this separation became convention, and it wasn’t ‘done’ for younger women to dress too extravagantly or older women to dress too young. By the 1920s—the ‘flapper’ era—older women were still sporting the ‘buttoned up’ pre-war formal wear, while racy young women got adventurous. Hemlines shrank, whalebones were tossed away, and lower legs became daringly visible as they Charlestoned the nights away.

After WWII came Dior’s New Look, Courreges’ mini skirt, and many other couture innovations intended mainly for the young woman of the world.  Acknowledging the growing gulf between young and old fashion, Vogue created a column for older readers, ‘Mrs. Exeter, catering to “the woman of a certain age who chose colours to suit greying hair, and similarly suitable ‘styles’ for every social occasion — town or country.”

Then came the “youthquake” that was the Sixties, when the fashion world turned on its axis, and the generational divide became wider than ever. While some iconic designers, like Karl Lagerfeld, made clothes that “make older women feel sexy,” the new kids on the block designed for hipsters and made clothes unashamedly for teens and young adults. In this world mutton was even less welcome in lamb’s clothing than ever.

Coming back to the article. After reading it, I admired the woman for even contemplating wearing a bikini because swim or beach wear is where many lines are drawn in the sartorial sand. However well-toned and put together the age-kissed body is, displaying it in a bikini is quite brave and can be confrontational to others struggling with their self-images and fears. It’s one thing to bikini up in the seclusion of your garden or pool to catch some rays or enjoy a bit of water therapy, but should you flaunt it in public places?

My body’s not in bad shape for my age. I can’t kid myself that it’s in the same league as the movie stars of my vintage, but I’m proud of it, and I’m glad it’s all down to my efforts, not that of any cosmetic surgeon or treatment. While I recognise that my outer casing now is a well-lived life away from its younger versions, but I still have fun dressing it. Even the most phlegmatic amongst us don’t live in a vacuum where it’s possible to ignore the knowledge that youth and beauty still rule the roost (As I’ve written about in a previous post—I Feel Pretty). Or should that be pasture?

Bearing ageing arms in strapless tops is one path mature angels, like me, often fear to tread for example. But fashion has our backs on that one with so much choice of skimpy tops with mesh or diaphanous sleeves. There are some things I won’t wear—pelmet style short skirts have been out of the running for decades (other than for fancy dress parties—I work one recently to a Rocky Horror Picture Show fundraiser).

“I Feel Bad About My Neck!”

Nora Ephron onthe practive of ‘compensatory dressing’ by wearing turtlenecks, scarves and mandarin collars to hide one of the big flags of age, a crepey neck.

While it’s often difficult to come to terms with it, there is nothing unnatural or shameful about ageing skin and bodies. It just messes with our vanity and self-image. Our inner person is still young at heart and it’s hard to sync that with what we see in the mirror. There’s also the other aspect in that showing too much of it scares the crap out of younger people—OMG, am I going to be like that one day?

Faced with the bikini dilemma, this recidivist flaunter would probably dial it down if it were my niece or great-niece’s wedding. I can’t imagine anyone in my family opting for a beach wedding, but you never can tell. The last time I went anywhere near a beach, I coaxed myself into a somewhat skimpy one-piece cossie, but a bikini is probably beyond my comfort level. Why is this? What difference does a small additional bit of covering make? As we say in my brand world, “It’s all about perception.” Equally, as I’ve said before, if you have to get any part of your kit off, if you can’t tone it, tan it.

To bikini or not bikini is a choice. The length of your hemline is another choice. Whether you’re comfortable bearing your arms, keeping your hair long, or wearing tight jeans or figure-hugging ‘wiggle dresses’—all choices. I sincerely believe the choice simply depends on what you feel comfortable with. If you are hesitant about wearing something, don’t— there’s not much worse than suffering through an evening of wearer remorse. There will be something else that you can really rock.

I hate that we are so inhibited by so many unwritten and outdated conventions and proprieties—what’s ‘done’ and ‘not done’, The snobbery and judgementalism that pushes us into a doom loop of self-flagellation. Who can ever measure up? When I’m the ruler of the world, phrases like mutton dressed as lamb will be banished from the vocabulary in perpetuity, along with all those other ghastly limiting expressions that keep us chained up behind the bars of invisibility.

[1] The ‘Itsy Bitsy Teeny Weenie Bikini’ was immortalised in this truly awful song by Bryan Hyland of “Sealed with a Kiss” fame (a bit better, still cheesy) written by Vance and Pockriss whioch reached #1 on he Billboard Hot 100 chart, (#8 in the UK) and sold almost a million copies in the first two months of its release, when Hyland was only 16, and over two million copies in total.

[2] Mini-Me is a fictional character from the spoof Austin Powers film franchise, a miniature clone of the gloriously awful antagonist Dr. Evil. 

To smooth or not to smooth? The eternal dichotomy of curly hair.

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If you came into the world sporting insanely curly hair like me, you’ve probably had a love/hate relationship with it throughout your life.

It’s estimated that about 60% of us have curly hair. That’s a fair chunk of people who regularly decide they don’t want the hair type they were allocated because it’s not the ‘in’ thing. Of course, we shouldn’t fall victim to this eternal runway of fashion ins and outs but … advertising is a powerful shapeshifter. We want to be beautiful, have the right look, not be ‘othered’.  

To be clear, I haven’t spent my entire life obsessing about whether to straighten my crowning glory or let it do its corkscrewed worst, but here’s the thing. At times when the world has worshiped at the shrine of flowing straight locks, for us frizz heads, smooth, sleek hair seems as precious as Tutankhamun’s Golden Mask, and just as out of reach. We live our lives on that most uncomfortable of places, the horns of the to smooth or not to smooth dilemma.

People, talk about beauty shaming. What about hair shaming? Shouldn’t that be a thing too? Straight or curly, there’s always a time when what you have doesn’t cut it according to the fashionistas and you don’t feel in the slightest pretty — a topic I’ve covered in a previous post.

When I finally acknowledged a couple of years ago that I might as well have been trying to nail jelly to the wall as keep my tousled tresses under control for significant chunks of my life, I put a stop to a lifetime of denial. I stepped away from the Curly Wars and towards my best hair life, casting aside all the primping paraphernalia like so much unwanted baggage.

I was a curly-haired cherub as a child. People would positively croon over my gorgeous golden spirals … and I basked in their admiration, right? Wrong, I hated it. As I entered my teens, I realised my look just didn’t make the cut … as it were. I wanted to be a long-haired badass, not a curly-haired little butter wouldn’t melt in my mouth poppet. When my mother’s hair writ split at the ends in my early teens, I went on a long march to curly freedom.

But oh, the pain of the journey. Getting short curly hair to the bit where it’s a cascading glory not a god-awful grotesquerie builds lifelong attributes like inner fortutide, grit and determination. My recalcitrant curls couldn’t seem to stir themselves to grow any length, and for a couple of self-loathing years, I became that person. The nerdy, bookworm, violin-playing possessor of a horror story triangular frizz.

At that time, it wasn’t the curls per se that were the problem—Marc Bolan had already seduced us with his lyrical depth, “I ain’t no square with my corkscrew hair” in Telegram Sam. And I wanted to be that person. Pity the diminutive Glam Rock pioneer prematurely got curled around a tree in a pocket rocket Mini in 1977 just a couple of weeks short of his 30th birthday. The curly world mourned more than the loss of a rock legend. Think what he could have done to change the curly conversation over the years. Or maybe even the Mighty Mouse of the singing world would have succumbed to prevailing hair trends along with the rest of us Lemmings.

It doesn’t matter a damn that other people rave about your curls – curls are a personal thing.

It also doesn’t matter a damn that other people rave about your curls. Many people have put mine up on a pedestal. Everyone except me seems to love them. But curls are a personal thing. Mine weren’t the sleek Siren look I lusted after because “it is known” (a la Daenerys’s handmaids in Game of Thrones) or at least it certainly seemed to me that straight hair was perceived as more appealing and sexier than curls. As a consequence, I spent hours daily duelling the unruly little suckers with a blow dryer. I’d section my hair and brush each one over and over until it had a semblance of straightness. It was all awful for the hair, but we didn’t have the flat irons and specialised product we do now.

Ironically, I grew up in a cold climate where gale-force winds, driving rain or blizzard conditions were the prevailing weather conditions, so all the hours of smoothing went out the window the minute I stepped out the door. Remember the episode of Friends when Monica landed in Hawaian humidity with glorious sleek hair that frizzed out the minute she stepped off the plane? Been there, done that, worn the tee-shirt.

So, I started straightening in the mid-seventies, the time as some wag said, when hippies roamed the earth and footballers sported perms and ‘tashes. But it wasn’t until the mad eighties that we reached peak curl. The eighties were a riot of too much everything. I moved to London in 1981 and revelled in the excess. It was a time when fashion was said to have thrown discretion to the winds and gone plain wild. It was all about extreme individuality—the tail end of the Punk Era and the rise of the New Romantics. Big, curly hair wasn’t just a style but an attitude. In that decade, if you had straight hair, you were screwed. Hair was ‘pouffed’ to within an inch of its product-laden life. Body was the bomb. Curls reigned supreme. I was at last free to stop trying to coax my curls into conformity and revel in my great good fortune in not needing a perm to achieve the look.

By the eighties, we reached peak curl. Big, curly hair wasn’t just a style, it was an attitude. If you had straight hair, you were screwed!

Then, from the mid-nineties, it all went pear-shaped again as the pendulum of fashion swung, as is the way with pendulums. And, to my shame, I swung with it … and then swung back … and swung again.  

OK, so I exaggerate in the interests of a good story. I’m not—quite—the fashion victim I’m making myself out to be. What’s fuelled my personal curl-path more than wanting to be in with the In Crowd has been my prevailing mood. Curly is confident me—the kickass, outgoing facet of my many-faceted self. Straight has often accompanied the stressful, conflicted me, coping with times of uncertainty and change. I guess it was a way of imposing some order and feeling a bit glam.

Women are notable for slashing long hair when relationships break down. In my case, I tend to go to ground and dial everything, including my hair, down while I re-energise and recover from whatever’s bothering me. For sure, fashion trends have some impact—I don’t live in a vacuum—but it’s largely about how I’m feeling.

I’m in with the in-crowd

Anyway, in this tale with a lot of twists, I’m glad to have once-and-for all accepted that my curls are one of my superpowers. I am once more a rebel without a comb. Like the Hidden Tiger, I’m coiled and ready to spring. My hair has always been more mood than mane. I finally see that curly hair like mine isn’t just a plate of food. It’s a signature dish.

And how clever of me to come to this life-changing conclusion at a time when curly hair has become infinitely Instagrammable. Tellingly Tik Tokable. The frisson of frizz fascinates rather than frightens. Posting endless pix of your capricious curls is all the rage. It’s not just in our modern times that curls have come and gone. It’s been the same story since Eve was blamed for everything and chucked out of Eden.

Humans are contrary by nature—we’re rarely happy with what we’ve got. The curly want straight, and the straight want curly. It was ever thus. My advice? Keep calm and curl on.

Here’s my Top Twenty picks from Instagram’s curly cuties whose “spirals have gone viral”.

Courtesy of Wolf Global
  • Embracing the chaos, one curl at a time
  • Sassy, classy and a bit smart-assy
  • Born to be wild and curly
  • Twist, shout, and let those curls out
  • Curly hair, don’t care, got flare everywhere
  • Curls rule the world
  • In a sea of straight, my curls are the wave
  • Living the curly life one spiral at a time
  • Embrace the chaos of your curls
  • Let your curls do the talking
  • Sassy, classy, and a bit smart-assy… courtesy of my curls
  • Walk through life like it’s a curly runway
  • When life gives you curls, flaunt them
  • Own your curls, own your crown
  • Fearless in the pursuit of what sets my curls on fire
  • My hair isn’t messy; it’s just erupting with awesome
  • Curls are the exclamation point of my personality!
  • Perfectly curled and unapologetically bold
  • Curls on point; life on track
  • It’s not just curls; it’s an attitude with spirals.
There's nothing like a good cry.

Not a dry eye in the house? There’s nothing like a good cry.

Published on by francesmanwaring.com4 Comments

OK, so full disclosure: I’m a crier. I snivel at the drop of a happy or a sad ending. I tear up at feats of astonishing human achievement, bravery, loyalty, courage, against-the-odds survival, redemption, etc. Thinking about it, I tear up at astonishing feats of animal bravery, loyalty, courage, and against-the-odds survival. Not sure if redemption is a thing for animals, although there are some fantastic stories of animals that have gone feral and been rehabilitated, which have the same effect.

Perhaps a better way of putting it is that I am easily moved. I hope that means I’m healthily plugged into my emotions, not just at the mercy of a heap of repressed crap that gets triggered by the stuff I see, read and listen to. In any case, our experiences, good and bad, shape our responses, whether they bring smiles, laughter, tears or even a whopping great punch-up—some are just more in more socially acceptable than others. I’ve written a lot about the benefits smiling and laughing with, or even at, others, but a good cry is up there in the feel good stakes too.

According to Dr Thomas Dixon, in a recent book where he examines the history of British Crying — Weeping Britannia: Portrait of a Nation in Tears (don’t you love the title?), “Weeping is an intellectual activity, and yet it is also a bodily function like vomiting or sweating, or farting.” Tears seem to fulfil a higher function than just a vulgar bodily emission, but I guess they’re all forms of purging. When you think about it, crying’s not just an eruption of our emotional geysers, they’re also a way of protecting our eyes from spoilers like onions, billowing smoke, and particles carried in the wind by washing them out.

Whatever. There’s nothing like a good cry, or, as my Scottish compatriots would say, “a guid greet”. We have a rich vocabulary around crying. Snivelling, tearful, blubbing, wailing, sobbing, weeping, howling, bawling, to name the ones that instantly spring to mind. Bit like Miss Smilla and all those words for snow. Given how essential it is to our wellbeing, it’s a pity that publicly crying is one of the last taboos of our era. It’s almost up there with PDA (public displays of affection) on the pantheon of awful. We make fun of outsize emotions. God help the celeb caught crying a river over a broken relationship — paps have a field day, and it’s nirvana for the wits of the world who conjure meme magic to the schadenfreudistic (is that a word?) delight of all.

It hasn’t always been like this. We’re much more buttoned up than we used to be. From the earliest of times, tears have been associated with mourning rituals that included extreme acting out—prostration, excessive crying, tearing the hair, ripping clothes, smearing ashes on your face, for example. I’m glad that style of mourning has … er … died a death. But we’re far from it being considered good form to break down sobbing if our cappuccino is delivered cold.

In the medieval and Tudor world, histrionics were all the rage. People regularly gave their lachrymal glands a workout. Think big beefy Henry VIII (in his later years) projectile crying and generally carrying on like a toddler in full view of his court when something didn’t go his way. Up to comparatively recently, crying and emoting bit time were social norms. In the grip of high Romanticism, the early Victorian ear was awash … literally. It wasn’t until Albert died, leaving Victoria a grieving widow, that the vibe changed and emotional exuberance exited stage left. In it’s place came the stuffy, straight-laced, stiff-upper-lipped society we associate with the later era (at least on the surface). And it happened in only a couple of decades. Thanks for your legacy, late Victorians!

Subsequent generations copped all those repressive sentiments like “big boys don’t cry” and “I’ll give you something to cry about”. Even now, with much more relaxed standards and our buy into the concept of emotional intelligence, we’re not performative in our grief like our forebears.

The Tearjerker movie was a genius invention in a world with so little tolerance for adult tears. Tearjerkers allowed us a legitimate release valve. We could snivel up a storm in a dark auditorium where the tear police’s writ didn’t run. Of course, penance for this self-indulgence came in that ghastly moment when you had to exit your local Odeon clutching a wad of soggy tissues with bloodshot, morning-after panda eyes, and mascara-streaked cheeks. A blobby red nose and puffed-up, swollen lips completed the wrung-out look. The fact that everyone emerged the same did nothing to diminish the cringe factor of being seen having given in to an emotional storm. You could even hear the most blokey blokes coughing manfully, trying to camouflage this heinous crime. No one met anyone else’s eyes. It was wonderful and embarrassing and deeply cathartic. There is nothing like a good cry.

Credit: skynesher

I read an article this week about the absence of tearjerkers from our screens over the last couple of decades. Perhaps, with the advent of streaming services, we no longer saw the attraction of collective emoting in the dark. It’s just not the same sitting at home blubbing to yourself, your family and / or your companion animals.

Although tearjerkers have been Hollywood’s secret sauce since the earliest “I want to be alone” Garbo movies, their heyday is considered to be the seventies and eighties. This time saw a plethora of cryfests like Terms of Endearment, The Way We Were, Love Story, Kramer vs Kramer, Field of Dreams, ET, Top Gun, Beaches, Watership Down, and A Star is Born (the Streisand/ Kristoffersen version) and many more, hit our screens. We cried. And cried. And cried some more. It was magnificent. Not a dry eye in any house. Then peak tears arrived in 1997 with the titan of them all, the blockbuster Titanic, and we gave our tear ducts a rest. However, it seems there are stirrings in the wind that it might just be crying again[1]. Oh yeah, baby, yeah.  

The article got me pondering my all-time, guaranteed to open the emotional floodgates films. I blubbed my way through all of the above and many more. But if I want to cry without resorting to watching a movie— if I were an actor getting myself into the zone—there are two standouts. Curiously, both are children’s films, and both are about animals. So … drum roll … at the pinnacle of my all-time weepies? The 1994 film of Black Beauty. Specifically, the bit when Beauty sees Ginger for the last time alive.

“As if by magic, there she was, my beautiful Ginger. She was skin and bones. What had they done to her?”

From the 1994 film Black Beauty

They stand next to each other in a cab rank for a moment, and Beauty remembers when she was young and beautiful and all their happy ‘before times’ when men were kind. The next time he sees her, she is being hauled away, lifeless, on a cart. Tearing up as I write.

Black Beauty was my favourite book as a horse-mad little girl, which likely underpins my response to the film. I still have a copy. The last time I read it, I cried from about half way through, ending in convulsive sobbing at the bittersweet end . Luckily, it’s not a long book—I don’t think my internal waterworks could have coped.

Next? The ever-green Disney classic, Bambi. Specifically, the bit when a hunter shoots Bambi’s mother, and he’s left all alone. Gets me every time. In third place, Bambi again — when we realise his father is watching out for him. Now I’m crying as I write. It’s amazing that this 1942 movie still tears the heartstrings in a way many more recent ones don’t.

What are your favourites when you want a good cry? Here are a couple of handy top compilations of films, songs and books to get your give your tear ducts a workout. I don’t always agree with the selections, but each to their tearful own.

Films I Songs I Books

Anyway, must run. Off to my local cinema to catch Freud’s Last Interview. With a title like that, it’s bound to be a tearjerker!

[1] If films don’t do it for you, try this this gravelly Ray Charles, version of It’s Crying Time Again.

Do the (Side) Hustle

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Remember the 1975 disco hit The Hustle by Van McCoy and the Soul Symphony? The ‘song’ made No. 1 on the U.S. Billboard Hot 100 and Hot Soul Singles charts during the summer of 1975 and on the Canadian RPM charts. It peaked at No. 3 in the U.K., No. 5 in New Zealand, and No. 9 in Australia. It only made 38 on the French Singles Chart, confirming (in case it needed to be) that the French are different. The Hustle won a Grammy for Best Pop Instrumental Performance early in 1976 and sold over a million copies. 

But wait, there’s more. This catchy but annoying ‘song’ has been featured in films including Stuck on You, Vampires Suck and The Lorax, T.V. programmes— Shark Tales, That ‘70s Show, American Dad! and Futurama, amongst others. You’d have to say it was a whopping success despite only having three words—Do the Hustle! 

According to wikiHow, The Hustle is a “fast-paced partner dance, related to swing, and commonly danced to disco and modern pop. The dance involves four basic moves: stepping, twirling, chicken dancing, a move called ‘The Travolta’, and turning.” Then it was rinse and repeat until you drop. 

If you want a walk down memory lane and the chance to brush up on your hustle moves or try them out for the first time, you’ll find instructions in this incredibly cheesy short video. You’ll love it … honestly. Despite my cynicism, listening to it brought a fun flashback to my mid-seventies teenage disco queen. 

Anyway, despite a cursory search into the background of the dance, I couldn’t find anything specific. Presumably, it was a nod to the need to hustle to succeed or survive in the hustle and bustle of the seventies. It’s become much more sophisticated these days—it seems everyone has a side hustle—as a cheeky ‘must have’ accessory to one’s working life. Side hustles are flexible work that you do over and above your primary job to bring extra cash, get your creativity flowing or add purpose to your life. It could be taking up a new hobby, learning a new skill or using an existing one you want to ‘monetise’ at some point. Could even be volunteering for a non-profit you rate. 

As professional speaker and coach Alissa Carpenter says, “We all know Millennials love a good side hustle—to fuel their passions and wallets”. But it’s not just Millennials. It seems we’re all at it, including me; you’re no one if you don’t have a side hustle. It’s the ultimate put-down of our contemporary world: “What, no side hustle!”. I exaggerate, but the concept of the side hustle is endemic. 

I feel we need an updated version of The Hustle—Do The Side Hustle. What a pity Van McCoy died in 1979, shortly after the hit’s success, so he can’t do a side hustle of his own by remastering the original and raking it in. Clearly, it’s a great opportunity for some keen hustler.

Of course, it isn’t new. People have been forced or opted to take up additional burdens to make ends meet since Adam and Eve were ejected from Eden without notice. I’m sure they hadn’t had time to build up a rainy-day nest egg. People bandy the words around like membership of an exclusive club, but for people living on the margins, it’s always been an unwelcome part of their reality—the only way they can feed their families and survive. There’s also always been the darker side. I’m thinking black marketeers during war and rationing when fortunes are made by offering consumer goods that couldn’t be bought in conventional shops at exorbitant prices. The side hustle all too often comes wrapped in the trappings of despair, manipulation or holding people to ransom.  

While this type of side hustle is still shamingly very much part of the human condition, the trendy contemporary version seems pretty harmless. Side hustles, after all, make us better, more rounded, more connected, or simply wealthier people. Where’s the harm? Who suffers if you decide to set up an Etsy Shop as an outlet for your creativity? Or if I use all my waking hours outside work trying to become a best-selling author? Surely, it’s good to pursue the paths that make our hearts sing beyond the 9 to 5 grind. Why not use our ingenuity to make money on the hoof?

I’m a side hustler with the best of them, but there are issues. I’m about to publish a new book, and I’m running on fumes, trying to keep all the plates spinning. Side hustles can be hungry beasts sucking up all your best energy. In my day job, I run a design studio, which I own. As my book launch date looms, I’m not entirely clear which is the side course, and which is the main one as I scramble to keep all the plates spinning and keep my business dynamic whilst doing everything it takes to give my book its best shot. I’m blessed with high energy levels, but they’re not infinite, and I’m conscious of the risk of burnout if I keep the candle lit at both ends. I live alone, so it’s my call how I use my out-of-office time, but side hustles can short-change friends and family, stealing time that should be theirs. 

I’m all for putting time into hobbies and gaining new skills. You meet new people, expand your horizons, and potentially earn a bit of welcome extra dosh. I’ve met a wide range of like-minded people through mine, something I didn’t even consider when I started my indie publishing business with my sister. However, the statistics show that side hustles as a necessity are on the rise. According to CNBC’s Gilli Molinsky, “44% of people with a side hustle think they’ll always need it—and more are picking one up”. According to an April 2023 Bankrate survey of 2,505 U.S. adults, more than 39% have a side hustle to help cover living expenses rather than for discretionary spending. Half of the Millennials surveyed and over fifty per cent of the Gen Xers have one. 

The tragedy behind these stats is that too many people are going backwards financially, often underpaid, and coping with eye-watering costs of living hikes. Inflation at least seems to be under control (for now), but that only means commodities stay at the same high rates; they don’t revert to their more affordable pre-inflationary levels, so the cost-of-living hike is hard-wired in even though the curve has flattened (again, for now).

Anyway, I’m sure you get my point. Side hustles can be fun and richly rewarding on many counts for those of us lucky enough to follow our dreams because we can. They shouldn’t be a survival mechanism for people who have no choice.

P.S. Sorry if I’ve given you an earworm. If it’s any consolation, I can’t get the pesky Hustle thing out of my head either.

Serendipity rewards the prepared

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When’s the last time you thought I just had one of the best days of my life? It’s easy when we look back to overload the scales with the things we’re not proud of or might do differently. Things that have caused us distress, harm or sorrow. Missed opportunities. Resolutions that didn’t make it to the end of January. The self-pitying seduction of the might-have-been is powerful.  

Everyone around me was weary in the run-up to the holidays this year. Not unhappy, just a bit over it. By it, I mean 2023. There seemed to be a sort of collective consciousness willing the year away—a profound desire to close the door behind us on a confused, conflicted and curiously flat year and move on to the undoubted sunlit uplands[1] of 2024. 

Human psychology is an interesting beast. Nothing changes with a new year. The seasons come and go; time moves inexorably on. A year is simply a construct designed to enable us to plan, record and be productive. There’s no alchemy about it. But the transition from one to the next has a symbolic importance that’s hard to ignore. It offers a valuable ‘moment’ for reflection and re-calibration. A holiday-induced pause (for those lucky enough to have them) to take stock and re-set, sometimes even take the extreme option of reverting to factory settings. 

Ringing in the new with a resolution or two is as engrained in humans as chewing slippers is in puppies. The Babylonians were the first people recorded as celebrating each new year through a twelve-day festival, Akitu, marking the start of the spring planting season. Akitu included making resolutions to their gods, like loyalty to the king, paying debts and giving stuff they’d borrowed back to their rightful owners. You’d have to think they might also have included the usual suspects. Stop killing so many ‘fatted calves’ so they could shed a few sheckles (Babylonian kilos). Spend more quality time with the family. Read a few of those papyrus scrolls gathering dust in the study. Re-gild and polish the chariot and get back into the racing circuit. 

New Year’s resolutions have been around since Adam was a boy. While they undoubtedly are an excellent option for some, I don’t go big on them because I’m a planner and a natural goal-setter. I enjoy the reflective time over the holidays, the headspace to go deep. I also like the feeling of optimism that is triggered by a New Year, which reinforces my commitment to pushing further.

But whether you’re a resolver or not, planning and resolutions only take you so far. Sticking rigidly to the programme shuts down the random twists and turns that become our tales of the unexpected. Those thrilling, surprising convergences when a heap of seemingly unrelated stuff coalesces as if by magic and makes something incredible happen. The times when you are looking for one thing and find something else entirely along the way. Being open to the unexpected.

At the end of October, I published a professional book—Brands with Moxie: Eight Steps to A Winning Brand. I was beyond delighted as this was the culmination of two years of commitment and hard work, which, at times, felt like a black hole sucking every fibre of my being into its relentless vacuum. It certainly hoovered up all my spare time. But it finally got done, and when the first copies arrived, I felt as proud as any new parent of my creation. I then, not unpredictably, got sick—or maybe I was just exhausted—and had some enforced time to ponder life’s big questions. This episode of navel-gazing confirmed what I’d always known. I want to write. More than anything. It’s my thing. I have a lot to say. I like entertaining people. I’m an essayist at heart. But the bonus was that I realised I had most of the content for another book comprising a non-fiction collection of opinion pieces in the style of and named after this blog—Never Succumb to Beige and Other Rules for a Colourful Life. It’s opinion meets autobiography meets history in a tongue-and-cheek way. It draws heavily on my not-uncolourful life experiences. I then worked like a demented being to finish it before the end of the year. 

This somewhat accidental book triggered a sequence of serendipity that makes me smile as I write. Serendipity is, of course, the beneficial occurrences and developments that happen by chance. Or, as American crime writer Lawrence Block said, “Serendipity is when you look for something, find something else, and realise that what you’ve found is more suited to your needs than what you thought you were looking for”.  

I decided early on to go the ‘indie publisher’ route and quickly realised success with the brand book would need coalitions of the able and willing. In this mindset, I amazingly unearthed a printer I didn’t know about in my own backyard with a business division supporting indies like me. I set up a meeting to discuss my brand book, but decided to also show the person I met my Beige manuscript. Her response blew me away—she loved it and thought it had broad appeal. She was also a fountain of knowledge about book publishing. From this one contact, others have flowed. I now have an editor and a top publicist who has agreed to work with me towards an April/May launch. I’ve also found new, like-minded people prepared to swop insights and discoveries. The happy dance goes on and on. 

Although this happened quickly, it’s not as accidental as it seems. I have been writing for years, but not in a particularly joined-up way. I’ve ghosted a book on sales success, co-written a column—Sects in the City—reviewing business networking events and how to get the most out of them and clocked up several other decent notches on my writer’s headboard. But I’ve always seen writing as a ‘side hustle’. While I don’t intend to give up my day job any time soon, I’ve now got a way to elevate writing and content production to a central role in my business practice, and I have at least two other books ready to roll after Beige.

I’ve wished on many stars over the years but often struggled with the self-belief to reach up and grab one. Serendipity walks hand in hand with risk and trust. Without taking risks, you won’t grow; you don’t take risks without trust. Without either, the beautiful possibilities of the unimaginable remain in the wings, and you risk missing out on all sorts of good things. When I look back, the highlights are often the unplanned events and people that seem to have landed in my path out of the blue. Luck, you might say. Maybe. But serendipity has also been described as intention unmasked. I like that concept. This most recent demonstration of serendipity in my life is a long-standing intention finally unmasked. 

It’s also said that serendipity rewards the prepared. A bit like fortune favouring the bold. Fate is more likely to step in when you’ve already put yourself in its path. I was prepared for my brand book to be the change I wanted to see, and it’s doing everything I envisaged, particularly as the foundation for a new direction for my business. I was rewarded with so very much more.

So, I’m excited about what the New Year will bring. I’m moving forward with optimism and confidence in my plans. But I hope there will also be serendipitous twists and turns I haven’t planned for. Like the late Pulitzer Prize-winning poet Mary Oliver, I’m keeping some room in my heart for the unimaginable.

Best wishes for a 2024 journey that includes surprise, serendipity and adventure.

[1] Winston Churchill used the phrase “sunlit uplands” in his “their finest hour” speech delivered in the House of Commons on 18 June 1940, a month after he took over as Prime Minister leading an all-party coalition sketching a picture of an idealised or longed-for future time of happiness, prosperity, good fortune, etc.

So, you want to write a professional book?

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Every seasoned professional should have their book, right? I read that in Forbes Magazine article back in the mists of 2016. For a moment, I was tempted to give it a go, but it wasn’t the right moment, and I wasn’t very filled with get-up, let alone go at the time, so I filed the idea in my rainy-day basket and got on with my life.

Fast forward to a couple of years ago. My get-up gene was flexing its muscles, and I was ready to have a go at something new. I have always loved writing — I’m an essayist at heart — this blog has provided the perfect vehicle for a bit of wry self-expression. I’ve written a swag of other stuff over the years, some of which has been published, some not. I had one of those ‘aha moments’ in this go-getting Renaissance.If life gives you lemons, make lemonade,I thought, closely followed by I’m a writer and know a thing or two about branding, why don’t I write a book about brand development? 

By way of background, as co-owner of boutique creative agency for nearly 15 years, I’ve worked with people and organisations of every type — start-ups, small businesses, corporates, leading charities, local and national government entities, and social enterprises — to help them create and manage standout, impactful brands.

I’ve also been on the other side of the equation. At the start of my career, I worked for two dynamic start-ups that became global brands. Their trajectory instilled a deep understanding of the role of a strong brand as a springboard to success. I’ve experienced first-hand the competitive advantage standout brands bring and the value at each stage, from business planning and development, capital raising and growth, to exit.

Combining this with my writing and comms skills, I figured I had the chops to give it a go. These combined lemons would surely make a lot of lemonade. My vision was to take what I know and create a practical, hands-on resource to help people shape their brand thinking and maximise their brand’s value.

I tried the book idea out on a few clever people, including my business partner and a trusted adviser. Not only did they encourage this rush of blood to the head, but Paul (adviser) with a love of brands and a lot of experience in developing them, offered to help review and shape the content. I also identified and tested the concept with target audiences, who seemed to think this could fill a gap in the market. Game on! In a tsunami of creative energy and determination, supported by a how-hard-can-this-be approach, I started scoping the structure of this new creation.

 Seriously, you start with a proven brand development process that’s worked for people and organisations of all sorts and you re-tread that into book format. A walk in the park you’d think. Think again. In some ways it was easy because I already had a structure for the book from the steps in our process. I’ve done loads of brand workshops in my time and a lot of reading around the subject so I wasn’t starting from ground zero. Despite my initial confidence and my starting knowledge base, it was remarkably difficult to take that and make it into a book. In my agency’s branding work, we do all the heavy lifting, whereas the book had the different focus of supporting people to do it themselves.  

Although I thought I had a lot of content, when it came down to it, there wasn’t much. At least not much that was usable — I couldn’t ethically include client case studies, so I had to find relevant examples that fit the narrative through the book. Luckily, I was able to draw on my experiences with branding the start-ups I’ve co-founded as examples and my varied career has kicked up a wealth of anecdotes and insights. Creating meaningful exercises that would push people’s thinking was a whole new world of pain, although once I got into my stride, I enjoyed compiling them.

Even for someone who enjoys writing, this was a beast. I struggled big time with the opening and rewrote that entirely many times. Paul was a rock throughout, reviewing each chapter as we went along — his feedback was on the money every time and kept me putting one word in front of another. I had some other very useful feedback from a couple of other people who offered to be ‘tame readers’.

Two years on, what can I say? It was hard. There were days when I viscerally understood the old maxim: the only way out is through. I bled time. Thinking about it, sometimes I just bled. I stalled a couple of times when I realised the latest rewrite didn’t cut it. But I come from a long line of brace-up and get on with it types, so I braced-up, got on with it, and the result is Brands with Moxie: Eight Steps to a Winning Brand. I was and still am thrilled to have finished the writing — it was one of the biggest challenges of my life, but in terms of my own standards, I nailed it.

 Writing it, of course, wasn’t the end of the story. It needed to be professionally proof read, designed and laid out. How convenient to have a creative team in my orbit! Even so, we had to find a creative direction for the design and overall look and feel of the book. Ultimately we went with a complex option which included a hand-painted illustration style. Nothing like making a rod for your own creative back.

Then there were other BIG decisions to be made. The first — and it was a doozie — was whether to go it alone or try and find a publisher. I did a lot of research into the pros and cons of each. Getting a name publisher to take you on has its appeal in terms of third-party endorsement and overall credibility. Publishers take many practical issues away but also take away a fair amount of control and earning potential. Many publishers also expect the authors they take on to have an ‘author platform’ — i.e. a ready-made, online following to boost the marketing.

These days, ‘Going Indie’ doesn’t have the stigma it used to — many leading authors self-publish, and no one is shrieking ‘vanity’ at them. Self-publishing on Amazon and or the other platforms is seductive. You’re instantly in the publishing business once you’ve got a complete manuscript in the proper format. The downside is that all the promotion and marketing is on you. Theoretically, you do better financially from any sales, but it’s not a level playing field.

Ultimately, what tipped me into the Indie camp was time. I don’t have much of it at this stage in my career, and waiting a further, possibly three years or more, after the two I’ve already sunk into writing and production, just seemed ludicrous in these days of convenience and instant everything—that’s if you even get accepted at all. It seems so random and a game with rules known only to insiders. So, Indie it was.

That decision made, I had to consider which platform to go with. I decided to launch on Amazon’s Kindle Direct Publishing, which is still the biggest and then add others once I’d got the hang of it. Next, what format was going to work best? Kindle only? Kindle and paperback? Hardback as well? Coming out of a creative studio, the book needed to be visually exciting, so a paperback version was a ‘must have’. I also opted for a simpler Kindle version. It’s ended up at 280-pages, so I ruled out a hardback version as it would have been too big and too expensive. Kindle and paperback are quite different propositions, which meant creating the book in two formats because the designerly paperback wouldn’t work in the Kindle world of ePub and the need to be responsive to different reading devices — each one needed discrete sets of skills to produce.

Then how would I sell it? Another curve ball and another war chest to find. I got help and took on experts to set up the launch campaign on Google and social media because these aren’t my bag.

Even with help, a lot of the publicity and promotional activities are on me. Shameless self-promotion doesn’t come naturally to everyone. I’m no exception. The brace-up conditioning I mentioned earlier walked hand in hand with the self-deprecating British thing. But for the Indie Publisher, it’s just part of the deal and I accepted that I would have to move out of my comfort zone and into this competitive arena to succeed. It’s also another time sink hole. 

What else? Well, for anyone who believes they have a book in them, here are my outtakes.

1.     If you know your stuff, you can write a book. Even if you don’t think you have anything special to say, you likely know more than you think, and your thinking and insights are different to anyone else’s.

2.     Although challenging, writing a book is a great way of reinforcing what you know and building confidence and self-belief. If you’ve ever suffered from Imposter Syndrome — I certainly have on occasion — it’s a great antidote.

3.     The first draft of anything is generally sh1t … so are the next xxxx … but digging deep gets results, and the satisfaction from finally landing it is immense.

4.     The ability to ‘slash and burn’ will become a top skill worthy of inclusion in your CV.

5.     However long you estimate it will take, quadruple it, then quadruple it again and don’t expect to have a life as your new obsession takes it over.

6.     It’s like living through a lengthy illness — you don’t realise how sick you are until you’re not, and it’s done.

7.     Procrastination doesn’t qualify as writer’s block. I dedicated a two-hour block early each morning and great chunks of my weekends to keeping my book moving. That worked for me because I’ve long been an early bird, and I could get stuck in before my colleagues arrived, and the business day took over my headspace. It really is a question of JFDI, baby!

8.     Loading a fancy paperback book into the Kindle Direct Publishing portal might make you lose the will to live. We’re experts at producing high-quality print publications, and it took us about six stressful attempts over a week to crack it.

9.     You need a great team around you and understanding friends and relation. Without expert help it would be a la big mountain to climb and I am eternally in debt to my team of understanding cheer leaders who offered unconditional support no matter what.

10.  When your new ‘baby’ is finally born — the Amazon stork delivered mine yesterday — all the stresses and sacrifice melt in a surge of love and awe at the achievement. My colleague Katie Williams , who created the gorgeous design, and I were the proudest parents on the block, I can tell you. 

Seriously, it was an amazing voyage of discovery, growth, and affirmation and I’m so glad I stuck with it. It’s opened fresh thinking and reinforced the best of the old. If that weren’t enough, according to the Forbes article I referenced at the beginning, having a book makes you more cool at cocktail parties. That, of course, makes all the difference. 

Bouncing is what Tiggers do best

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I haven’t posted a blog for a year. It’s not that I lack ideas, but when I get into any of them, I find myself curiously bewildered about what I want to say in this polarising world where every precious word can be someone’s micro-aggression, trigger, or unsafety. 

I don’t have a global following, so what I write isn’t likely to get serious oxygen, but it’s still depressing because I’m a Tigger type — it’s in my DNA. Remember AA Milne’s excellent Winnie-the-Pooh stories? (Are we still allowed to talk about these?) Pooh fans will know that Tigger is one of the animal characters in these stories who get up to all sorts of adventures and misadventures together. Tigger — unsurprisingly a tiger — is notable for his love of bouncing, which occasionally lands him in trouble with his friends or stuck up a tree he can’t get down from without help.

As a kid, my family used to joke about my Tigger tendencies as I bounced through each day — a happy little unit with a decidedly sunny nature who sang away to herself most days on waking. Like the unfortunate Elephant’s Child in Kipling’s Just So Stories (apologies if Kipling is no longer kosher either), I have “‘satiable curiosity” and am fond of shiny new things. I strongly lean towards seeing the good side of people and situations. Somewhat irritating qualities to the less Tiggerish in demeanour it has to be said. 

My Tigger gene has generally carried me through life with the wide-eyed expectations of a child in a sweet shop, helped by a succession of stylish rose-tinted glasses. Over the last few years, though, I seem to have acquired tinges of Tigger’s perennially pessimistic, gloomy and depressed friend, Eeyore the donkey. My vivid orange Tigger stripes faded like furniture left in the sun for too long. My bounce became more of a plod, and my enthusiasm for … well … pretty much everything, like my childhood dawn chorus, muted. 

It’s easy to blame everything on COVID, but that’s a bit of a cop-out. For sure, the COVID era has felt like a plague of locusts descending on the planet, consuming everything good and decent and leaving a miasma of misery, myopia and malice in its wake. It’s been a tough time on many levels, not least for owners of small businesses like me. The ‘global pause’ also saw the cancellation of so many rites of passage that bring humans together with some degree of harmony. Time has felt one-dimensional without them. We managed to flatten the curve of chronology even though we failed with the epidemiological one — COVID remains a Spectre at our feast, and chronology for a while morphed into one of Dali’s dripping clocks. 

I can’t blame COVID for everything. I can’t blame COVID for the results of my choices, tempting though it is. I can’t blame COVID for the gap the loss of my parents has left in my heart. Equally, I can’t give COVID credit for the good things that have happened — there have been a lot of those, and I’m grateful. I also am not prepared to give COVID credit for the decision a couple of years ago to adopt my sister’s favourite mantra, “Nothing changes if nothing changes”. Working on that basis, I made changes. I took back control and stopped being victimised by the times. My mantra has long been, “If your ship doesn’t come in, swim out to it”. I realised I’d been merely treading water and started to strike out again with renewed determination towards my treasure laden ship.

The treasure I was swimming towards was purpose. The determination to re-invent my business. It was hard-hit during the pandemic and living on life support trying to sustain an outdated business model. It needed fresh thinking, so we defined an inspiring vision that would allow our Phoenix to rise in glittering splendour from the ashes of its previous incarnation. Nearly two years to the day, this vision is becoming a reality. I’m beyond excited and proud of the way it’s all coming together. I’ve written a book drawing on my professional expertise in brand development, which is being published next month, followed by the launch of an online learning platform by the end of the year. In my high-octane quest to re-calibrate and take our business into pastures new, I’ve been gobbling up apps and digital tools like the pursuers of wellness swallow Multivits. I’ve been at the edge of my comfort zone so many times mastering a heap of stuff, but l’m loving the journey.

Nothing’s easy, but it’s much easier when your gut agrees with your choices, and my gut is entirely in sync with this direction. It will allow me to focus on the stuff I want to do and not be a hostage to the place and time demands conventional businesses traditionally dictate. I’m not getting any younger, so this is a genuine need. It’s one thing I can unconditionally thank COVID for — we’ve all learned how to do things differently, and the pandemic accelerated the shift online by at least a decade, opening new ways of working and managing work. That feels a bit like freedom to me.

So, I’m happy to say Tigger’s back, bouncing around like a young grasshopper. The world once more feels like my oyster. Time has stopped dripping away. It’s not that I don’t care about what’s going on ‘out there’; I’ve just decided to stop letting the gloom darken my little corner of it. Our species has navigated into turbulent waters, but that doesn’t mean we must drown in the maelstrom. Life with purpose has always been a higher path. It always will be. Purpose gives our lives meaning. Purpose sees off pessimism. Purpose will get us through. My current purpose will keep me bouncing forward rather than up random trees I can’t get down from. 

I’m imagining the eye rolls of my family and the people I’ve lived with as I write. But hey, if I want to sing in the morning, I’ll sing. OK???

Illustrations from Winnie-the-Pooh books by E H Shepard. These are in the public domain.

Who will COP the flack if our leaders can’t agree?

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With Cop26 underway, how do you feel? I’m a bit jittery — it’s so important, and I find myself moving from upbeat optimism to pessimistic defeatism in the space of a nano-second. After all, what are the odds that this Conference of Parties will ultimately achieve more than exhaling a lot of hot air? 

And yet they must, while the rest of us sit it out, holding our collective breath. The alternative is unthinkable. We, humans, are an increasingly fractious and divergent bunch. We squabble over which statues and people to cancel, ‘doing a Nero’ and fiddling while our world burns. Imagine how much worse these divisions will become if we don’t pull our heads in and find the global will to grasp the nettle and get ourselves off the horns of the climate dilemma.

It’s so easy to get disillusioned and question the point of individual action. And yet, every day, so many people and organisations demonstrate that we all can make a difference. We all do what we can as individuals, families, communities. But we need more. We need our global leaders to liberate the genie in the lamp and pull at least one giant rabbit from their magic hats. Where are Harry Potter and his “Expelliarmus” spell when we need them?

Wouldn’t it be nice if some high wizard could just wave their wand, utter the magic words, and hey presto, all the bad stuff like Covid and Climate Change, war, famine, and aggro of any sort are sealed back into the contemporary Pandora’s box we opened through our carelessness. So far, so good though — it does look like there are a few wins coming through. I’m keeping my fingers well crossed that hope triumphs over experience this time.

Do the Covid Shuffle?

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“Did you have a good lockdown?” the wags are all asking since we moved back to Level 1. As if it really was a war. Maybe it was? Thinking about it, if it was a war, it’s still very much alive on many fronts. The phantom menace we’re ‘fighting’ — the pesky Coronavirus — still stalks the earth.

It’s still hard to take in. It’s as if a fictitious dystopian future has jumped off the page.Life BC seems to have happened in some parallel universe … far, far away. “Unprecedented” they say. Unprecedented, ‘they’ say a lot. It’s le mot du pandemic. The top cliché of our coronavirus times. In these times, our vocabulary has extended — flatten the curve, epidemiology, self-isolation, social distancing and bubble love. ‘Quarantinis’ replaced martinis for the fashionable set, and the WFM brigade came out of lockdown Zoomed-out, near Zombies reeling from Zoomchosis. You know the drill? All that pacing up and down the living room, head shaking purposelessly from side to side, unfocused eyes looking inward to some analogue paradise of yore.

Coronavirus pushed us to a locked-down standstill. A global pause. Emergency workers diced with death, the rest of us dug in at home and were forced to deal with whatever daily reality home represented. We got creative and entertained each other in profound and emotionally charged ways. We laughed We cried. We grieved. We rejoiced. We lost our jobs. We worried about our jobs. Our businesses. We valued things we didn’t before. We applauded new heroes. We teared-up as plucky, indomitable Major Tom shuffled his Zimmer-framed way back and forward across his garden earning staggering amounts for the British National Health Service. Those of us who could, counted our blessings.

We did the COVID Shuffle. That excruciating manoeuvre as you step off the pavement to maintain the requisite distance from an approaching person or bubble, whilst simultaneously smiling like the Cheshire Cat and offering hearty greetings to avoid causing offence. Also, to have a precious moment of human connection.

It’s a bleak time for the party animals in our midst — “introverts, your extrovert friends need your help” was one of the more entertaining and ironic truths coming through from the meme land. Life in the time of Lockdown was also something of a bonfire of the vanities. What’s the point blinging-up a storm to sit at home? Actually, I did smear a bit of make-up around most days — Zoom has a certain motivating quality on that score. Occasionally ditched the leggings for a skirt, or even a dress.

But hey, we succeeded. We flattened the pesky curve. For an intoxicating number of consecutive days, no cases at all — existing, new or prospective. “FOR NOW!” said our Prime Minister, another hero of the moment. Jacindamania isn’t only a New Zealand phenomenon. I know Aussies who’ve asked her to invade and spare them from the bigoted, climate denying MAN they’re lumbered with. How right she was as we now three new cases delivered to our doorstep by returning residents. This was always likely and wouldn’t be too troublesome if the border quarantine procedures hadn’t turned out to be a monster cockup. Jacinda and her plucky little team of five mission are now royally pissed at whatever ‘them’ was responsible. We’ve all eaten our greens and done what we’ve been told at … er … unprecedented cost. Why should other people be allowed to break curfew, even on compassionate grounds? Hey, ho, it is what is.

So, on reflection, it has been a sort of is a war. For more than two months, we sequestered ourselves in our home shelters while the Coronavirus sent its silent but deadly aerosols into our communities and ravaged our economy. Many of us wondered what will be left when the dust settles. For now, we Kiwis have won a battle, but the war itself rages on around the world and the breakout this week shows how easily we could get sucked back in. But it’s not just the pandemic. As we navel-gazed our way through the Lockdown fog, pondering the meaning of life the universe and everything, for even the most fervent deniers, it was hard to ignore the inconvenient truth that our planet and our lives are globally and intimately linked. And that our certainties can be upended in a heartbeat. We now understand in a visceral and undeniable way that there are bigger and deadlier risks on the horizon if we don’t dramatically shift our values, and how we live, spend and consume.

Countries are struggling to meet their sustainability commitments. People are worried — time is not our friend. It’s as if the Coronavirus has swept the lid off a contemporary Pandora’s Box and out has poured the sickness, death and other evils which have blighted the world while we watch the horror unfold with horror and incredulity in real-time on our devices. The gap between the super-rich and everyone else yawns like a gaping chasm that can’t be bridged. Extreme weather events get more extreme. It seems as if we’re fiddling while the Outback burns.

We make pacts with our higher powers that the future will be better. That sustainability won’t be thrown out with the bathwater. We talk about “the new normal” as if it’s a point in time we are waiting to arrive at. But there’s no pre-ordination involved. The new normal is a blank canvas waiting for our artist’s brush. The only question is what do we paint? Will it be a beautiful harmonious landscape? A primal scream? A world where no-one is left behind? I’m putting my money on the latter.

Crises serve up latitude to break moulds. To change the status quo. Shock allows for more shock. We’ve been through so much, what’s a little more if it turns this moment to benefit? As New York Times opinion writer Charlie Warzel put it, “Right now, in the midst of a series of cascading, intersecting crises (racial and economic inequality, climate change, mass unemployment, a pandemic) what’s possible feels more of an open-question than any other moment in recent times.”

My sudden addiction to The Chase during Lockdown, did kick up a useful piece of trivia. Pandora’s Box didn’t only contain all the bad stuff. It also held Hope and we need Hope to soar around the world and work its magic. With hope loose in the world, I’m backing us humans to open our minds to the possible and make all the sacrifice mean something.

May we not live in interesting times

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I’m sure you know the expression “may you live in interesting times”. This is sometimes referred to as ‘the Chinese Curse’. On the surface, it seems to be a positive wish, it’s typically used ironically with the “interesting” bit referring to moments when there is disorder and conflict rather than peace and stability. I should point out here that the cultural appropriation appears to be … er … not cultural … as there is apparently no known equivalent translation in Chinese.

Anyway, I’d say we’re certainly living in interesting times. In fact, you could likely put up an argument these are the most interesting times ever. In the proverbial sense, it doesn’t get much more interesting than the prospect of cataclysmic climate change that we’re facing, not to mention the seismic shifts going on in politics around the world.

In this sense, my last couple of months could also be described as “interesting”. I’ve been to three conferences focussed on sustainability and social justice issues, joined 40,000 others who marched to our Parliament building in Wellington’s Climate Strike, learned a useful new word,  Zweckpessimismus, and sung in a big production of Carl Orff’s immortal and highly bawdy Carmina Burana. You might struggle to see the connections, but ‘bear with’ …

With the exception of singing Carmina, which was tremendous, the common denominator linking the other threads was how easy it would be to get cynical and lose hope in the face of all the issues. For sure, the various conferences dished up some inspiring instances of people who clearly give a lot of damns doing amazing things, they also underscored a few home truths. While a lot of it was stuff I already knew, such as the awful state of our oceans with all that plastic choking the life out of everything in them and the shame of places like the Great Pacific Garbage Patch, it’s still shocking to listen to researchers who’ve seen these horrors up close and personal and measured the impact. I knew it was bad, but the scale is staggering. And that’s just the oceans!

I was a bit depressed at the end of this run of events, wondering if it really is possible for us to get the lid back on the Pandora’s Box we’ve opened. Wondering why so many people are still in denial that it actually exists, let alone has been opened? Then I came across the concept of Zweckpessimismus which helped me understand why so many of us seem transfixed like  deer in the headlights, unable to pull their heads out of the sand.

Zweckpessimismus is one of those complicated German compounds which translates as something like pessimism on purpose. In other words, the attitude of expecting the worst in order to feel relief when the worst doesn’t happen. This is undoubtedly one way of coping in a very uncertain world, but it seems like the sort of self-fulfilling prophecy that we should avoid like the plague.  Surely, we should be going hard out for the opposite — what can go right will go right?

Zweckpessimists, with their doomsday thinking are actually dangerous in these super-intersting times when we need hope and optimism above everything else. While it might be a wonderful feeling when you have expected the worst and it doesn’t happen, it is pushing out a form of negative energy that infects others with alarm and fear. Instead, let’s pool all the good vibes we can call forth to create an unstoppable wave of positivity to inspire our Simian ingenuity and creativity to find solutions. Perhaps then, the tipping point we seem to be reaching, will skew in the direction of a world we would like to see. Let’s opt for uninteresting times and be bored in perpetuity by the serenity of global peace and ecological abundance rather than the dystopian alternative that is the other option.

Coming back to performing Carmina Burana. It was a true celebration of what people can achieve in harmony.  Without blowing my own trumpet (both puns intended), it was a great night. Close to 2,000 people — audience and all the performers — left the concert on a high. This high — a palpable energy buzzing around the auditorium connecting us all — stayed with me long after the strains of the music were done. I hope that is true for others who were there. If we could always feel this way, how amazing would our lives be? Imagine the transformation that would follow if every Zweckpessimist out there expected the best instead of the worst. Someone should coin a word for that!